The Tissue Paper market is expected to grow at CAGR of 4.2% to reach USD 109.1 billion by 2025.

Tissue paper is a product which is derived from wood material. These are the biodegradable and recyclable product, and hence, the demand for tissue paper is increasing rapidly in the commercial as well as industrial sectors. With rising knowledge, and awareness on hygiene and environmental issues, the product demand is likely to increase leaps and bounds in this high-growth market. Potential buyers of tissue paper include hotels, hospitals, institutions, restaurants, and household facilities.

It is analyzed that the tissue paper industry is in its initial stages of a major transformation, with key manufacturers are investing in capturing market share. Growing demand for products with features such as extra softness, lotions, fragrance and colours support the industry growth significantly. Though some barriers and challenges exist for new entrants, they may be overcome by investing in the geographies and acquiring the right strategies.”      

It is noted that the consumption trend of tissue paper products in the developing regions is very different from the developed countries in the world. In North America, penetration for tissue paper is high, in terms of volume and value. Growth is majorly dependent on the population growth and product innovations mostly in the luxury categories. Consumers were persuaded to trade up to better quality products which would in turn support the regional demand. Luxury papers categories are expected to increase by 12% in the U.S. Initiatives such as Charmin Ultra (Procter & Gamble) and Cottonelle (Kimberly-Clark) have benefited the industry growth significantly. Global average per capita consumption of tissue paper is over 3.4 kg. Per capita consumption levels are highest in the U.S. (around 22 kg), western Europe (over 13 kg) and Japan (13 kg). In China, other Africa and Asia, the consumption levels are around 2 kg or less than this. The future success of the market will depend on the success in proactively reaching out to the low end market.

Top Key Players Covered in this report –

• Kimberly-Clark
• Procter & Gamble
• Georgia-Pacific
• Soundview Paper
• SCA Tissue
• KP Tissue
• Irving Tissue
• Clearwater Paper
• First Quality Tissue
• Wausau Paper
• Hengen
• Sofidel
• Others

Based on types, the Tissue Paper market is segmented into –

• Paper Towel
• Facial Tissue
• Paper Napkin
• Bathroom Tissue
• Others

Browse 120 Tables and 45 Figures spread through over 150 Pages and in-depth TOC on“ Tissue Paper Market, By Types (Paper Towel, Facial Tissue, Paper Napkin and Bathroom Tissue), By End Use (At Home and Away From Home) and Geography – Global Forecast to 2025″
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In terms of end use, the industry is categorized as –

• At Home
• Away from Home
• Others

Tissue Paper Market, by region is broadly analyzed into –

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • Rest of Europe
• Asia Pacific
  • India
  • China
  • Rest of APAC
• Rest of the World
  • Middle East and Africa
  • Latin America

Tissue Paper Market Report Key Benefits –

• The Global tissue paper elaborate report, offers a detail study on country and regional market and business size
• The report provides the data related to price, cost, value, and profit margin of the market in different fields.
• The report more emphasizes on growth trends and primary challenges faced by leading manufacturers
• The report discusses varying economic trends, product transformation and evolving end-user preferences with supporting facts