Automotive Over-The-Air (OTA) Updates Market with COVID-19 Impact Analysis, By Technology Type (Firmware over-the-air (FOTA), and Software over-the-air (SOTA)), By Application (Telematics Control Unit (TCU), Electronic Control Unit (ECU), Infotainment, and Safety & Security), By Vehicle Type and By Region Size, Share & Forecast from 2022-2028
REPORT HIGHLIGHT
The Global Automotive Over-The-Air (OTA) Updates Market was valued at USD 2,600.7 million in 2021, growing at a CAGR of 17.3% between 2022 and 2028.
Over-the-air (OTA) is a method of wirelessly exchanging data or transactions rather than utilizing a cable or another local connection. Over-the-air (OTA) refers to a variety of ways for sending new software, configuration settings, firmware, and other update tools through the internet. In the case of a vehicle, the firmware or software is wirelessly updated via a telecommunication medium, via a gateway inside the car to the ECU (Electronic Control Units), the appearance of which is rising in a modern vehicle. Vehicles are becoming more educated and intelligent in the automobile sector.
Market Dynamics
Along with the increasing number of linked automobiles and electric vehicles, the Global Automotive Over-The-Air (OTA) Updates Market has experienced rapid expansion. Improving vehicle recalls owing to software issues and expanding the usage of connected car devices in automobiles are driving market expansion.
The increased demand for connected car gadgets and electric cars, as well as the increasing production of electric vehicles, are primary factors fueling the Global Automotive Over-The-Air (OTA) Market. Automotive OTA technology allows for quick and low-cost upgrades to automobiles' ECUs (Electronic Control Units). Car owners may utilize the OTA to update software without visiting a service shop. All of these advantages are projected to boost market penetration throughout the projection period.
For the time being, the development of the COVID-19 pandemic has considerably halted the growth pace of the automobile sector. With statewide lockdowns enacted in the majority of COVID-19-affected nations, the automobile sector saw a massive drop in car demand, as well as operating difficulties. Furthermore, the pandemic's impacts, including a decrease in the production and sales of sophisticated connected cars, had a detrimental influence on the market for automotive OTA updates.
Segmentation Analysis:
Automotive Over-The-Air (OTA) Updates Market is segmented on the basis of Technology Type, Application, Vehicle Type, and Region.
The market is divided into two segments based on technology type: Firmware over-the-air (FOTA) and Software over-the-air (SOA) (SOTA). In recent years, the Software over-the-air (SOTA) category has had the biggest market share. The rising infotainment applications such as real-time traffic updates, parking assistance, e-mail applications, and social networking apps are likely to boost the expansion of the automobile SOTA industry.
The market is segmented by application into Infotainment, Safety & Security, and Telematics Control Unit (TCU), Electronic Control Unit (ECU). Because of the increase in the number of telecommunication applications, the Telematics Control Unit (TCU) category is predicted to develop at the fastest CAGR throughout the projection period. Numerous automobile manufacturers use telematics control systems as standard equipment in their cars.
The market is divided into four segments based on vehicle type: light commercial vehicles, passenger cars, battery electric vehicles (BEV), heavy commercial vehicles, hybrid electric vehicles (HEV), and plug-in hybrid electric vehicles (PHEV) (PHEV). The Passenger Cars sector is predicted to expand at the fastest CAGR during the forecast period, owing to rising income levels and a significant difference in the amount of money spent on car safety and security for private use automobiles.
Competitive Landscape:
The growing popularity of internet of things (IoT) technology is pushing major automakers to turn their emphasis to linked vehicles and either create new variations or incorporate sophisticated connection capabilities into existing models. This is in reaction to people's increased desire for cutting-edge infotainment, telematics, and navigation systems. These systems rely on software loaded on the embedded hardware of the car, which requires frequent upgrades to work properly. As a result, the increasing adoption of smart, connected technology is a prominent trend in the automobile over-the-air updates industry. Participants in the industry are stressing the importance of boosting their investments in the development of automotive OTA services.
For example, Stellantis announced in December 2021, a USD 35 billion investment by 2025 in the development of OTA updates for automobiles. This investment will assist the company's cars in being completely updatable over the air by 2024.
SCOPE OF THE REPORT
The scope of this report covers the market by its major segments, which include as follows:
GLOBAL AUTOMOTIVE OVER-THE-AIR (OTA) UPDATES MARKET KEY PLAYERS
- Robert Bosch GmbH
- NXP Semiconductors N.V
- Verizon Communications Inc.
- Continental AG
- Infineon Technologies AG
- Qualcomm Incorporated
- Intel Corporation
- HARMAN International
- Airbiquity Inc
- Aptiv
- HERE Technologies
- BlackBerry QNX Software Systems Limited
- Garmin Ltd.
- Intellias Ltd.
GLOBAL AUTOMOTIVE OVER-THE-AIR (OTA) UPDATES MARKET, BY TECHNOLOGY TYPE
- Firmware over-the-air (FOTA)
- Software over-the-air (SOTA)
GLOBAL AUTOMOTIVE OVER-THE-AIR (OTA) UPDATES MARKET, BY APPLICATION
- Telematics Control Unit (TCU)
- Electronic Control Unit (ECU)
- Infotainment
- Safety & Security
- Others
GLOBAL AUTOMOTIVE OVER-THE-AIR (OTA) UPDATES MARKET, BY VEHICLE TYPE
- Passenger Cars
- Light Commercial Vehicles
- Heavy Commercial Vehicles
- Battery Electric Vehicle (BEV)
- Hybrid Electric Vehicle (HEV)
- Plug-in Hybrid Electric Vehicle (PHEV)
GLOBAL AUTOMOTIVE OVER-THE-AIR (OTA) UPDATES MARKET, BY REGION
- North America
- The U.S.
- Canada
- Europe
- Germany
- France
- Italy
- Spain
- United Kingdom
- Rest of Europe
- Asia Pacific
- India
- China
- South Korea
- Japan
- Singapore
- Rest of APAC
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of LATAM
- The Middle East and Africa
- Saudi Arabia
- United Arab Emirates
- Rest of MEA
TABLE OF CONTENT
1. Automotive Over-The-Air (OTA) Updates Market Overview
1.1. Study Scope
2. Executive Summary
2.1. Market Snippet
2.1.1. Market Snippet By Technology Type
2.1.2. Market Snippet By Application
2.1.3. Market Snippet By Vehicle Type
2.1.4. Market Snippet by Country
2.1.5. Market Snippet by Region
2.2. Competitive Insights
3. Automotive Over-The-Air (OTA) Updates Key Market Trends
3.1. Market Drivers
3.1.1. Impact Analysis of Market Drivers
3.2. Market Restraints
3.2.1. Impact Analysis of Market Restraints
3.3. Market Opportunities
3.4. Market Future Trends
4. Automotive Over-The-Air (OTA) Updates Industry Study
4.1. Porter’s Five Forces Analysis
4.2. Marketing Strategy Analysis
4.3. Growth Prospect Mapping
4.4. Regulatory Framework Analysis
5. Automotive Over-The-Air (OTA) Updates Market: COVID-19 Impact Analysis
5.1. Pre-COVID-19 Impact Analysis
5.2. Post-COVID-19 Impact Analysis
5.2.1. Top Performing Segments
5.2.2. Marginal Growth Segments
5.2.3. Top Looser Segments
5.2.4. Marginal Loss Segments
6. Automotive Over-The-Air (OTA) Updates Market Landscape
6.1. Market Share Analysis, 2020
6.2. Key Innovators Analysis
6.3. Breakdown Data, by Key Manufacturer
6.3.1. Established Players’ Analysis
6.3.2. Emerging Players’ Analysis
7. Automotive Over-The-Air (OTA) Updates Market – By Technology Type
7.1. Overview
7.1.1. Segment Share Analysis, By Technology Type, 2021 & 2028 (%)
7.1.2. Firmware over-the-air (FOTA)
7.1.3. Software over-the-air (SOTA)
8. Automotive Over-The-Air (OTA) Updates Market – By Application
8.1. Overview
8.1.1. Segment Share Analysis, By Application, 2021 & 2028 (%)
8.1.2. Telematics Control Unit (TCU)
8.1.3. Electronic Control Unit (ECU)
8.1.4. Infotainment
8.1.5. Safety & Security
8.1.6. Others
9. Automotive Over-The-Air (OTA) Updates Market – By Vehicle Type
9.1. Overview
9.1.1. Segment Share Analysis, By Vehicle Type, 2021 & 2028 (%)
9.1.2. Passenger Cars
9.1.3. Light Commercial Vehicles
9.1.4. Heavy Commercial Vehicles
9.1.5. Battery Electric Vehicle (BEV)
9.1.6. Hybrid Electric Vehicle (HEV)
9.1.7. Plug-in Hybrid Electric Vehicle (PHEV)
10. Automotive Over-The-Air (OTA) Updates Market– By Geography
10.1. Introduction
10.1.1. Segment Share Analysis, By Geography, 2021 & 2028 (%)
10.2. North America
10.2.1. Overview
10.2.2. Key Manufacturers in North America
10.2.3. North America Market Size and Forecast, By Country, 2017 - 2028 (US$ Million)
10.2.4. North America Market Size and Forecast, By Technology Type, 2017 - 2028 (US$ Million)
10.2.5. North America Market Size and Forecast, By Application, 2017 - 2028 (US$ Million)
10.2.6. North America Market Size and Forecast, By Vehicle Type, 2017 - 2028 (US$ Million)
10.2.7. U.S.
10.2.7.1. Overview
10.2.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
10.2.7.3. U.S. Market Size and Forecast, By Technology Type, 2017 - 2028 (US$ Million)
10.2.7.4. U.S. Market Size and Forecast, By Application, 2017 - 2028 (US$ Million)
10.2.7.5. U.S. Market Size and Forecast, By Vehicle Type, 2017 - 2028 (US$ Million)
10.2.7.6.
10.2.8. Canada
10.2.8.1. Overview
10.2.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
1.1.1.1. Canada Market Size and Forecast, By Technology Type, 2017 - 2028 (US$ Million)
1.1.1.2. Canada Market Size and Forecast, By Application, 2017 - 2028 (US$ Million)
1.1.1.3. Canada Market Size and Forecast, By Vehicle Type, 2017 - 2028 (US$ Million)
10.3. Europe
10.3.1. Overview
10.3.2. Key Manufacturers in Europe
10.3.3. Europe Market Size and Forecast, By Country, 2017 - 2028 (US$ Million)
10.3.4. Europe Market Size and Forecast, By Technology Type, 2017 - 2028 (US$ Million)
10.3.5. Europe Market Size and Forecast, By Application, 2017 - 2028 (US$ Million)
10.3.6. Europe Market Size and Forecast, By Vehicle Type, 2017 - 2028 (US$ Million)
10.3.7.
10.3.8. Germany
10.3.8.1. Overview
10.3.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
10.3.8.3. Germany Market Size and Forecast, By Technology Type, 2017 - 2028 (US$ Million)
10.3.8.4. Germany Market Size and Forecast, By Application, 2017 - 2028 (US$ Million)
10.3.8.5. Germany Market Size and Forecast, By Vehicle Type, 2017 - 2028 (US$ Million)
10.3.9. Italy
10.3.9.1. Overview
10.3.9.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
10.3.9.3. Italy Market Size and Forecast, By Technology Type, 2017 - 2028 (US$ Million)
10.3.9.4. Italy Market Size and Forecast, By Application, 2017 - 2028 (US$ Million)
10.3.9.5. Italy Market Size and Forecast, By Vehicle Type, 2017 - 2028 (US$ Million)
10.3.10. United Kingdom
10.3.10.1. Overview
10.3.10.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
10.3.10.3. United Kingdom Market Size and Forecast, By Technology Type, 2017 - 2028 (US$ Million)
10.3.10.4. United Kingdom Market Size and Forecast, By Application, 2017 - 2028 (US$ Million)
10.3.10.5. United Kingdom Market Size and Forecast, By Vehicle Type, 2017 - 2028 (US$ Million)
10.3.11. France
10.3.11.1. Overview
10.3.11.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
10.3.11.3. France Market Size and Forecast, By Technology Type, 2017 - 2028 (US$ Million)
10.3.11.4. France Market Size and Forecast, By Application, 2017 - 2028 (US$ Million)
10.3.11.5. France Market Size and Forecast, By Vehicle Type, 2017 - 2028 (US$ Million)
10.3.12. Rest of Europe
10.3.12.1. Overview
10.3.12.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
10.3.12.3. Rest of the Europe Market Size and Forecast, By Technology Type, 2017 - 2028 (US$ Million)
10.3.12.4. Rest of the Europe Market Size and Forecast, By Application, 2017 - 2028 (US$ Million)
10.3.12.5. Rest of the Europe Market Size and Forecast, By Vehicle Type, 2017 - 2028 (US$ Million)
10.4. Asia Pacific (APAC)
10.4.1. Overview
10.4.2. Key Manufacturers in Asia Pacific
10.4.3. Asia Pacific Market Size and Forecast, By Country, 2017 - 2028 (US$ Million)
10.4.4. Asia Pacific Market Size and Forecast, By Technology Type, 2017 - 2028 (US$ Million)
10.4.5. Asia Pacific Market Size and Forecast, By Application, 2017 - 2028 (US$ Million)
10.4.6. Asia Pacific Market Size and Forecast, By Vehicle Type, 2017 - 2028 (US$ Million)
10.4.7. India
10.4.7.1. Overview
10.4.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
10.4.7.3. India Market Size and Forecast, By Technology Type, 2017 - 2028 (US$ Million)
10.4.7.4. India Market Size and Forecast, By Application, 2017 - 2028 (US$ Million)
10.4.7.5. India Market Size and Forecast, By Vehicle Type, 2017 - 2028 (US$ Million)
10.4.8. China
10.4.8.1. Overview
10.4.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
10.4.8.3. China Market Size and Forecast, By Technology Type, 2017 - 2028 (US$ Million)
10.4.8.4. China Market Size and Forecast, By Application, 2017 - 2028 (US$ Million)
10.4.8.5. China Market Size and Forecast, By Vehicle Type, 2017 - 2028 (US$ Million)
10.4.9. Japan
10.4.9.1. Overview
10.4.9.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
10.4.9.3. Japan Market Size and Forecast, By Technology Type, 2017 - 2028 (US$ Million)
10.4.9.4. Japan Market Size and Forecast, By Application, 2017 - 2028 (US$ Million)
10.4.9.5. Japan Market Size and Forecast, By Vehicle Type, 2017 - 2028 (US$ Million)
10.4.10. South Korea
10.4.10.1. Overview
10.4.10.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
10.4.10.3. South Korea Market Size and Forecast, By Technology Type, 2017 - 2028 (US$ Million)
10.4.10.4. South Korea Market Size and Forecast, By Application, 2017 - 2028 (US$ Million)
10.4.10.5. South Korea Market Size and Forecast, By Vehicle Type, 2017 - 2028 (US$ Million)
10.4.11. Rest of APAC
10.4.11.1. Overview
10.4.11.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
10.4.11.3. Rest of APAC Market Size and Forecast, By Technology Type, 2017 - 2028 (US$ Million)
10.4.11.4. Rest of APAC Market Size and Forecast, By Application, 2017 - 2028 (US$ Million)
10.4.11.5. Rest of APAC Market Size and Forecast, By Vehicle Type, 2017 - 2028 (US$ Million)
10.5. Latin America
10.5.1. Overview
10.5.2. Key Manufacturers in Latin America
10.5.3. Latin America Market Size and Forecast, By Country, 2017 - 2028 (US$ Million)
10.5.4. Latin America Market Size and Forecast, By Technology Type, 2017 - 2028 (US$ Million)
10.5.5. Latin America Market Size and Forecast, By Application, 2017 - 2028 (US$ Million)
10.5.6. Latin America Market Size and Forecast, By Vehicle Type, 2017 - 2028 (US$ Million)
10.5.7. Brazil
10.5.7.1. Overview
10.5.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
10.5.7.3. Brazil Market Size and Forecast, By Technology Type, 2017 - 2028 (US$ Million)
10.5.7.4. Brazil Market Size and Forecast, By Application, 2017 - 2028 (US$ Million)
10.5.7.5. Brazil Market Size and Forecast, By Vehicle Type, 2017 - 2028 (US$ Million)
10.5.8. Mexico
10.5.8.1. Overview
10.5.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
10.5.8.3. Mexico Market Size and Forecast, By Technology Type, 2017 - 2028 (US$ Million)
10.5.8.4. Mexico Market Size and Forecast, By Application, 2017 - 2028 (US$ Million)
10.5.8.5. Mexico Market Size and Forecast, By Vehicle Type, 2017 - 2028 (US$ Million)
10.5.9. Argentina
10.5.9.1. Overview
10.5.9.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
10.5.9.3. Argentina Market Size and Forecast, By Technology Type, 2017 - 2028 (US$ Million)
10.5.9.4. Argentina Market Size and Forecast, By Application, 2017 - 2028 (US$ Million)
10.5.9.5. Argentina Market Size and Forecast, By Vehicle Type, 2017 - 2028 (US$ Million)
10.5.10. Rest of LATAM
10.5.10.1. Overview
10.5.10.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
10.5.10.3. Rest of LATAM Market Size and Forecast, By Technology Type, 2017 - 2028 (US$ Million)
10.5.10.4. Rest of LATAM Market Size and Forecast, By Application, 2017 - 2028 (US$ Million)
10.5.10.5. Rest of LATAM Market Size and Forecast, By Vehicle Type, 2017 - 2028 (US$ Million)
10.6. Middle East and Africa
10.6.1. Overview
10.6.2. Key Manufacturers in Middle East and Africa
10.6.3. Middle East and Africa Market Size and Forecast, By Country, 2017 - 2028 (US$ Million)
10.6.4. Middle East and Africa Market Size and Forecast, By Technology Type, 2017 - 2028 (US$ Million)
10.6.5. Middle East and Africa Market Size and Forecast, By Application, 2017 - 2028 (US$ Million)
10.6.6. Middle East and Africa Market Size and Forecast, By Vehicle Type, 2017 - 2028 (US$ Million)
10.6.7. Saudi Arabia
10.6.7.1. Overview
10.6.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
10.6.7.3. Saudi Arabia Market Size and Forecast, By Technology Type, 2017 - 2028 (US$ Million)
10.6.7.4. Saudi Arabia Market Size and Forecast, By Application, 2017 - 2028 (US$ Million)
10.6.7.5. Saudi Arabia Market Size and Forecast, By Vehicle Type, 2017 - 2028 (US$ Million)
10.6.8. United Arab Emirates
10.6.8.1. Overview
10.6.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
10.6.8.3. United Arab Emirates Market Size and Forecast, By Technology Type, 2017 - 2028 (US$ Million)
10.6.8.4. United Arab Emirates Market Size and Forecast, By Application, 2017 - 2028 (US$ Million)
10.6.8.5. United Arab Emirates Market Size and Forecast, By Vehicle Type, 2017 - 2028 (US$ Million)
11. Key Vendor Analysis
11.1. Competitive Dashboard
11.2. Company Profiles
11.2.1. Robert Bosch GmbH
11.2.2. NXP Semiconductors N.V
11.2.3. Verizon Communications Inc.
11.2.4. Continental AG
11.2.5. Infineon Technologies AG
11.2.6. Qualcomm Incorporated
11.2.7. Intel Corporation
11.2.8. HARMAN International
11.2.9. Airbiquity Inc
11.2.10. Aptiv
11.2.11. HERE Technologies
11.2.12. BlackBerry QNX Software Systems Limited
11.2.13. Garmin Ltd.
11.2.14. Intellias Ltd.
12. 360 Degree Analyst View
13. Appendix
13.1. Research Methodology
13.2. References
13.3. Abbreviations
13.4. Disclaimer
13.5. Contact Us
