REPORT HIGHLIGHT

Business-to-Business (B2B) E-commerce market was valued at USD 1.73 billion by 2019, growing with 19.8% CAGR during the forecast period, 2020-2026

Market Dynamics

E-commerce has become a progressively crucial source of competitive advantages for business-to-business (B2B) companies. B2B E-commerce functions as the process of sale, purchase, and trading of goods and services by means of an online sales portal between businesses. This leads to decreasing transactional costs while offering a wide range of additional services and enhancing operational efficiency. There has been rapid migration of manufacturers and wholesalers from traditional systems to online platforms which is among major factors fuelling the B2B e-commerce market demand. According to a report published by ‘BigCommerce’ (world’s largest cloud ecommerce platform) in July 2017, nearly 41% of B2B retailers have estimated a 25% growth in B2B online sales in next four years. It is also estimated that the companies not making a move into digital commerce are likely to lose its customers and face more struggle to compete in near future.

The use of mobile wallets and mobile apps is on the rise. Payment options form an important aspect of the B2B ecommerce sales process. Till now, POs and checks have been the commonly used payment methods. The emergence of mobile payment applications has simplified e-commerce payment methods. This is creating a positive impact on the market. As a result of above mentioned factors, the global B2B e-commerce market is expected to grow remarkably.

Further, the currently ongoing global pandemic, COVID-19 is projected to significantly impact all the major economic sectors including the global B2B E-commerce market during the forecast period. The report takes into account the impact of the novel COVID-19 pandemic on the Business-to-Business (B2B) E-commerce market and offers a clear assessment of the projected market fluctuations during the forecast period. According to an article published on May 2020 by E-commerce journals, the online sales has witnessed a significant growth along with surging number of online customers. To ensure social distancing and business continuity, the government and retailers are encouraging customers to shop online and creating a digital experience for them. This will further create a shift in customer buying behaviour from legacy methods to online platforms. It is analysed that covid-19 outbreak is foreseen to have a positive impact on promoting adoption of B2B E-commerce among retailers.

Deployment Model Takeaway

Based on the deployment model, the worldwide Business-to-Business (B2B) E-commerce market is categorized into Supplier-oriented B2B E-commerce, Buyer-oriented B2B E-commerce, and Intermediary-oriented B2B E-commerce. Among which, the buyer-oriented category accounted for the significant revenue share in 2019. In buyer-oriented model, there are several buyers and only few suppliers in which supplier provides a common marketplace. This model is used by both businesses as well as individual customers. A good example of this model implementation is Cisco. The company owns an online marketplace called Cisco Connection Online which functions based on buyer-oriented B2B E-commerce model.

On contrary, supplier-oriented model is anticipated to grow with promising growth rate during the study period. In a supplier-oriented model, there are only few buyers and several suppliers. The buyer having his own online marketplace functions to invite suppliers and manufacturers to display their products. General Electric is an example of incorporating this model perfectly into its GE’s electronic bidding site. Further, in case of intermediary model, a third party/ company runs a marketplace where business sellers and buyers meet to do business with each other.

Sector Takeaway                                                                      

Depending upon the sector, the industry is segmented into the following categories i.e., automotive parts, apparel and fashion, consumer electronics, food and beverages, and health and beauty. Currently, various sectors are adopting e-commerce platform so as to gain a competitive advantage by minimizing time and resources spent through automation of online and offline transactions, resulting in improved operational efficiency.

The study revealed that the apparel and fashion industry accounted for the significant revenue share in 2019. In Apparel and Fashion sector, majority of B2B customer prefer to make online purchase due to user-friendly platform and display of real time inventory. B2B E-commerce is used by automotive manufacturers to buy raw materials several suppliers at a time. Reducing transactional costs has driven major healthcare providers to adopt B2B E-commerce. Similarly, online availability of consumer electronics at a reasonable pricing is favouring market growth in this sector.

Regional Takeaway                                                  

Regionally, Asia Pacific and Europe are expected to witness surge in demand for B2B e-commerce adoption, mainly due to focus on improved business mobility, infrastructure, and offering improved customer services. In major European countries such as Germany, France and UK, B2B e-commerce market is estimated to witness rise in demand over the forecast period, which can be attributed to shifting focus towards smart personalization of products and services by leveraging machine learning into cloud. In North America, leading companies such as Amazon focus more on providing improved user experience and better customer relationships as part of their growth strategy.

Key Vendor Takeaway

Some of the key players that are actively responsible for the growth of this industry are HCL Technologies, Axway, SAP SE (Hybris Software), Alibaba.com, Oracle Corporation, Amazon, Inc., IBM Corporation, Phoenix Biz Solutions, Techdinamics Inc., and Netalogue Technologies plc.

In March, 2018, Boardriders Inc., a global sport and apparel equipment manufacturer partnered with Plumriver’s Elastic Suite, a B2B digital merchandising platform. This partnership is aimed to gain improved levels of ecommerce efficiency by means of enhancing the product procurement cycle with retailers. Further, leading online retailers such as Amazon Inc. has initiated a transition from a developing E-commerce channel experimentation to full omnichannel sales approaches for improved dealing with goods and services.

The market size and forecast for each segment and sub-segments has been considered as below:

• Historical Year – 2015 to 2018
• Base Year – 2019
• Estimated Year – 2020
• Projected Year – 2026

TARGET AUDIENCE

• Traders, Distributors, and Suppliers
• Manufacturers
• Government and Regional Agencies
• Research Organizations
• Consultants
• Distributors

SCOPE OF THE REPORT

The scope of this report covers the market by its major segments, which include as follows:

BUSINESS-TO-BUSINESS (B2B) E-COMMERCE MARKET KEY PLAYERS

• HCL Technologies
• com
• SAP SE (Hybris Software)
• Amazon, Inc.
• IBM Corporation
• Oracle Corporation
• Axway
• Phoenix Biz Solutions
• Techdinamics Inc.
• Netalogue Technologies plc

BUSINESS-TO-BUSINESS (B2B) E-COMMERCE MARKET BY DEPLOYMENT MODEL

• Supplier-oriented B2B E-commerce
• Buyer-oriented B2B E-commerce
• Intermediary-oriented B2B E-commerce

BUSINESS-TO-BUSINESS (B2B) E-COMMERCE MARKET, BY SECTOR

• Consumer Electronics
• Automotive Parts
• Health and Beauty
• Food and Beverages
• Apparel and Fashion
• Others

BUSINESS-TO-BUSINESS (B2B) E-COMMERCE MARKET, BY REGION

• North America
  • The U.S.
  • Canada
• Europe
  • Germany
  • France
  • Italy
  • Spain
  • United Kingdom
  • Rest of Europe
• Asia Pacific
  • India
  • China
  • South Korea
  • Japan
  • Singapore
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of LATAM
• Middle East and Africa
  • Saudi Arabia
  • United Arab Emirates
  • Rest of MEA

REPORT HIGHLIGHT

Business-to-Business (B2B) E-commerce market was valued at USD 1.73 billion by 2019, growing with 19.8% CAGR during the forecast period, 2020-2026

Market Dynamics

E-commerce has become a progressively crucial source of competitive advantages for business-to-business (B2B) companies. B2B E-commerce functions as the process of sale, purchase, and trading of goods and services by means of an online sales portal between businesses. This leads to decreasing transactional costs while offering a wide range of additional services and enhancing operational efficiency. There has been rapid migration of manufacturers and wholesalers from traditional systems to online platforms which is among major factors fuelling the B2B e-commerce market demand. According to a report published by ‘BigCommerce’ (world’s largest cloud ecommerce platform) in July 2017, nearly 41% of B2B retailers have estimated a 25% growth in B2B online sales in next four years. It is also estimated that the companies not making a move into digital commerce are likely to lose its customers and face more struggle to compete in near future.

The use of mobile wallets and mobile apps is on the rise. Payment options form an important aspect of the B2B ecommerce sales process. Till now, POs and checks have been the commonly used payment methods. The emergence of mobile payment applications has simplified e-commerce payment methods. This is creating a positive impact on the market. As a result of above mentioned factors, the global B2B e-commerce market is expected to grow remarkably.

Further, the currently ongoing global pandemic, COVID-19 is projected to significantly impact all the major economic sectors including the global B2B E-commerce market during the forecast period. The report takes into account the impact of the novel COVID-19 pandemic on the Business-to-Business (B2B) E-commerce market and offers a clear assessment of the projected market fluctuations during the forecast period. According to an article published on May 2020 by E-commerce journals, the online sales has witnessed a significant growth along with surging number of online customers. To ensure social distancing and business continuity, the government and retailers are encouraging customers to shop online and creating a digital experience for them. This will further create a shift in customer buying behaviour from legacy methods to online platforms. It is analysed that covid-19 outbreak is foreseen to have a positive impact on promoting adoption of B2B E-commerce among retailers.

Deployment Model Takeaway

Based on the deployment model, the worldwide Business-to-Business (B2B) E-commerce market is categorized into Supplier-oriented B2B E-commerce, Buyer-oriented B2B E-commerce, and Intermediary-oriented B2B E-commerce. Among which, the buyer-oriented category accounted for the significant revenue share in 2019. In buyer-oriented model, there are several buyers and only few suppliers in which supplier provides a common marketplace. This model is used by both businesses as well as individual customers. A good example of this model implementation is Cisco. The company owns an online marketplace called Cisco Connection Online which functions based on buyer-oriented B2B E-commerce model.

On contrary, supplier-oriented model is anticipated to grow with promising growth rate during the study period. In a supplier-oriented model, there are only few buyers and several suppliers. The buyer having his own online marketplace functions to invite suppliers and manufacturers to display their products. General Electric is an example of incorporating this model perfectly into its GE’s electronic bidding site. Further, in case of intermediary model, a third party/ company runs a marketplace where business sellers and buyers meet to do business with each other.

Sector Takeaway                                                                      

Depending upon the sector, the industry is segmented into the following categories i.e., automotive parts, apparel and fashion, consumer electronics, food and beverages, and health and beauty. Currently, various sectors are adopting e-commerce platform so as to gain a competitive advantage by minimizing time and resources spent through automation of online and offline transactions, resulting in improved operational efficiency.

The study revealed that the apparel and fashion industry accounted for the significant revenue share in 2019. In Apparel and Fashion sector, majority of B2B customer prefer to make online purchase due to user-friendly platform and display of real time inventory. B2B E-commerce is used by automotive manufacturers to buy raw materials several suppliers at a time. Reducing transactional costs has driven major healthcare providers to adopt B2B E-commerce. Similarly, online availability of consumer electronics at a reasonable pricing is favouring market growth in this sector.

Regional Takeaway                                                  

Regionally, Asia Pacific and Europe are expected to witness surge in demand for B2B e-commerce adoption, mainly due to focus on improved business mobility, infrastructure, and offering improved customer services. In major European countries such as Germany, France and UK, B2B e-commerce market is estimated to witness rise in demand over the forecast period, which can be attributed to shifting focus towards smart personalization of products and services by leveraging machine learning into cloud. In North America, leading companies such as Amazon focus more on providing improved user experience and better customer relationships as part of their growth strategy.

Key Vendor Takeaway

Some of the key players that are actively responsible for the growth of this industry are HCL Technologies, Axway, SAP SE (Hybris Software), Alibaba.com, Oracle Corporation, Amazon, Inc., IBM Corporation, Phoenix Biz Solutions, Techdinamics Inc., and Netalogue Technologies plc.

In March, 2018, Boardriders Inc., a global sport and apparel equipment manufacturer partnered with Plumriver’s Elastic Suite, a B2B digital merchandising platform. This partnership is aimed to gain improved levels of ecommerce efficiency by means of enhancing the product procurement cycle with retailers. Further, leading online retailers such as Amazon Inc. has initiated a transition from a developing E-commerce channel experimentation to full omnichannel sales approaches for improved dealing with goods and services.

The market size and forecast for each segment and sub-segments has been considered as below:

• Historical Year – 2015 to 2018
• Base Year – 2019
• Estimated Year – 2020
• Projected Year – 2026

TARGET AUDIENCE

• Traders, Distributors, and Suppliers
• Manufacturers
• Government and Regional Agencies
• Research Organizations
• Consultants
• Distributors

SCOPE OF THE REPORT

The scope of this report covers the market by its major segments, which include as follows:

BUSINESS-TO-BUSINESS (B2B) E-COMMERCE MARKET KEY PLAYERS

• HCL Technologies
• com
• SAP SE (Hybris Software)
• Amazon, Inc.
• IBM Corporation
• Oracle Corporation
• Axway
• Phoenix Biz Solutions
• Techdinamics Inc.
• Netalogue Technologies plc

BUSINESS-TO-BUSINESS (B2B) E-COMMERCE MARKET BY DEPLOYMENT MODEL

• Supplier-oriented B2B E-commerce
• Buyer-oriented B2B E-commerce
• Intermediary-oriented B2B E-commerce

BUSINESS-TO-BUSINESS (B2B) E-COMMERCE MARKET, BY SECTOR

• Consumer Electronics
• Automotive Parts
• Health and Beauty
• Food and Beverages
• Apparel and Fashion
• Others

BUSINESS-TO-BUSINESS (B2B) E-COMMERCE MARKET, BY REGION

• North America
  • The U.S.
  • Canada
• Europe
  • Germany
  • France
  • Italy
  • Spain
  • United Kingdom
  • Rest of Europe
• Asia Pacific
  • India
  • China
  • South Korea
  • Japan
  • Singapore
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of LATAM
• Middle East and Africa
  • Saudi Arabia
  • United Arab Emirates
  • Rest of MEA