Feminine Hygiene Market, By Product (Menstrual Care, and Cleaning & Deoderizing Products), By Distribution (Super Markets, Drug Stores, and Online Retail Stores), and Geography (NA, EU, APAC, and RoW) Analysis, Share, Trends, Size, & Forecast From 2014 2025
REPORT HIGHLIGHT
The feminine hygiene market was valued at USD 19.98 billion by 2017, growing with 6.5% CAGR during the forecast period, 2018-2025
Market Dynamics
Feminine hygiene products include absorbent materials for menstrual cycle, menstrual cups that do not allow flow or leakage of fluid. Besides this, the products also include washes, tissues, and fabrics that are used as a part of feminine hygiene products. This is a growing industry in the personal care segment. One of the primary reasons this industry is witnessing exponential growth is due to the increasing awareness towards hygiene, especially feminine hygiene. Most major personal care brands are manufacturing this product to improve the hygiene and health of women.
Increased awareness of intimate hygiene and menstrual hygiene products such as sanitary pads in on a rise. This can be attributed to a general increase in awareness by health care professionals, social media, etc. An increase in the disposal income in individuals is also one of the contributing factors that are resulting in an increase in the feminine hygiene products market. An increase in product innovation and overall feminine hygiene awareness is expected to be the triggers that will result in the growth of this industry. Globally various initiatives are being conducted on increasing awareness amongst individuals to do with feminine hygiene.
One of the market restraints can be attributed to the environmental issues that are being raised with respect to sanitary pads. An article on the Medium, 2018 on the sustainable impact of sanitary pads stated a plastic sanitary pad takes approximately 300-500 years to decompose completely. Therefore, rising environmental concerns are being raised and eventually, this may affect the industry growth to some extent.
Product Takeaway
The two major product categories are menstrual care and cleaning & deodorizing products. These categories are further divided into various sub-categories as follows; within the menstrual care, the subdivisions include sanitary napkins/pads, tampons, menstrual care products, and menstrual cups. Wherein, within the cleaning and deodorizing the subcategories comprise of feminine powders, soaps and washes, and cleaning & deodorizing products market.
Sanitary pads rule in terms of market share followed by Tampons and panty lines. Growing awareness among the end-users coupled with increasing number of companies investing in this product support the segment growth significantly over the study period. The growth is followed by other tampons, menstrual cups and cleaning and deodorizing agents.
Distribution Takeaway
Major distribution channel for feminine hygiene products can be categorized as super markets, drug stores, online retail market, and others. With respect to the fastest growth, retail segment and E-commerce is anticipated to have the fastest growth during the forecast period. With an increase in digital marketing adventures, e-commerce is definitely on top of the chain when it comes to the distributions of feminine hygiene related products. Since this product also falls into a specialized category, growth in the areas such as specialty market is also expected to improve. Retail channels are also growing segments because of a growing category of retail pharmacy.
Regional Takeaway
Due to the sheer population and increasing awareness, Asia Pacific is the leader in terms of revenue share. Increased levels of disposable income, a thriving economy and the general incentives by governments has definitely impacted the growth of Asia Pacific countries. Europe follows the suit with respect to a general increase in awareness. People are more aware and willing to spend on the feminine hygiene market here. In terms of the rest of the world, areas such as Latin America, Africa experiences a gradual increase in awareness. Subsequently, however, even these regions are expected to grow drastically.
Key Vendor Takeaway
Major companies in the segment includes Glenmark, Procter & Gamble, Kimberly-Clark Corporation, Unicharm Corporation, Lil-Lets UK Limited, Edgewell Personal Care, Ontex, Essity, Kao Corporation, Natracare Bodywise and Summer’s Eve. Companies are actively investing in research and development activities to introduce new products in the market. For instance, Proctor & Gamble launched organic tampons named Tampax, that are environmentally safe and healthy. The product is designed for comfortable insertion and has an absorbent Built-in Backup Braid which protect against unexpected leaks.
The market size and forecast for each segment and sub-segments has been considered as below:
- Historical Year – 2014 & 2016
- Base Year – 2017
- Estimated Year – 2018
- Projected Year – 2025
TARGET AUDIENCE
- Traders, Distributors, and Suppliers
- Manufacturers
- Government and Regional Agencies
- Research Organizations
- Consultants
- Distributors
SCOPE OF THE REPORT
The scope of this report covers the market by its major segments, which include as follows:
MARKET, BY PRODUCT
- Menstrual Care Products
- Menstrual Cups
- Menstrual Care Products
- Sanitary Napkins/Pads
- Tampons
- Others
- Cleaning and Deoderizing Products
- Feminine Powders, Soaps and Washes
- Others
MARKET, DISTRIBUTION CHANNEL
- Drug Stores
- Super Markets
- Online Retail Stores
- Others
MARKET, BY REGION
- North America
- U.S.
- Canada
- Europe
- Germany
- France
- Rest of Europe
- Asia Pacific
- India
- China
- Rest of APAC
- Rest of the World
- Middle East and Africa
- Latin America
TABLE OF CONTENT
1. FEMININE HYGIENE MARKET OVERVIEW
1.1. Study Scope
1.2. Assumption and Methodology
2. EXECUTIVE SUMMARY
2.1. Market Snippet
2.1.1. Market Snippet by Products
2.1.2. Market Snippet by Distribution Channel
2.1.3. Market Snippet by Region
2.2. Competitive Insights
3. FEMININE HYGIENE KEY MARKET TRENDS
3.1. Market Drivers
3.1.1. Impact Analysis of Market Drivers
3.2. Market Restraints
3.2.1. Impact Analysis of Market Restraints
3.3. Market Opportunities
3.4. Market Future Trends
4. FEMININE HYGIENE INDUSTRY STUDY
4.1. Porter’s Five Forces Analysis
4.2. Marketing Strategy Analysis
4.3. Growth Prospect Mapping
4.4. Regulatory Framework Analysis
5. FEMININE HYGIENE MARKET LANDSCAPE
5.1. Market Share Analysis
5.2. Key Innovators
5.3. Breakdown Data, by Key manufacturer
5.3.1. Established Player Analysis
5.3.2. Emerging Player Analysis
6. FEMININE HYGIENE MARKET – BY PRODUCTS
6.1. Overview
6.1.1. Segment Share Analysis, By Products, 2017 & 2025 (%)
6.2. Menstrual Care Products
6.2.1. Overview
6.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.2.3. Menstrual Cups
6.2.3.1. Overview
6.2.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.2.4. Menstrual Care Products
6.2.4.1. Overview
6.2.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.2.5. Sanitary Napkins/Pads
6.2.5.1. Overview
6.2.5.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.2.6. Tampons
6.2.6.1. Overview
6.2.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.2.7. Others
6.2.7.1. Overview
6.2.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.3. Cleaning and Deoderizing Products
6.3.1. Overview
6.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.3.3. Feminine Powders, Soaps and Washes
6.3.3.1. Overview
6.3.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
6.3.4. Others
6.3.4.1. Overview
6.3.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7. FEMININE HYGIENE MARKET – BY DISTRIBUTION CHANNEL
7.1. Overview
7.1.1. Segment Share Analysis, By Distribution Channel, 2017 & 2025 (%)
7.2. Drug Stores
7.2.1. Overview
7.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7.3. Super Markets
7.3.1. Overview
7.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7.4. Online Retail Stores
7.4.1. Overview
7.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
7.5. Others
7.5.1. Overview
7.5.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8. FEMININE HYGIENE MARKET– BY GEOGRAPHY
8.1. Introduction
8.1.1. Segment Share Analysis, By Region, 2017 & 2025 (%)
8.2. North America
8.2.1. Overview
8.2.2. Key Manufacturers in North America
8.2.3. North America Market Size and Forecast, By Country, 2014 – 2025 (US$ Million)
8.2.4. North America Market Size and Forecast, By Products, 2014 – 2025 (US$ Million)
8.2.5. North America Market Size and Forecast, By Distribution Channel, 2014 – 2025 (US$ Million)
8.2.6. U.S.
8.2.6.1. Overview
8.2.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8.2.7. Canada
8.2.7.1. Overview
8.2.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8.3. Europe
8.3.1. Overview
8.3.2. Key Manufacturers in Europe
8.3.3. Europe Market Size and Forecast, By Country, 2014 – 2025 (US$ Million)
8.3.4. Europe Market Size and Forecast, By Products, 2014 – 2025 (US$ Million)
8.3.5. Europe Market Size and Forecast, By Distribution Channel, 2014 – 2025 (US$ Million)
8.3.6. France
8.3.6.1. Overview
8.3.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8.3.7. Germany
8.3.7.1. Overview
8.3.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8.3.8. Rest of Europe
8.3.8.1. Overview
8.3.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8.4. Asia Pacific (APAC)
8.4.1. Overview
8.4.2. Key Manufacturers in Asia Pacific
8.4.3. Asia Pacific Market Size and Forecast, By Country, 2014 – 2025 (US$ Million)
8.4.4. Asia Pacific Market Size and Forecast, By Products, 2014 – 2025 (US$ Million)
8.4.5. Asia Pacific Market Size and Forecast, By Distribution Channel, 2014 – 2025 (US$ Million)
8.4.6. China
8.4.6.1. Overview
8.4.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8.4.7. India
8.4.7.1. Overview
8.4.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8.4.8. Rest of APAC
8.4.8.1. Overview
8.4.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8.5. Rest of the World
8.5.1. Overview
8.5.2. Key Manufacturers in Rest of the World
8.5.3. Rest of the World Market Size and Forecast, By Country, 2014 – 2025 (US$ Million)
8.5.4. Rest of the World Market Size and Forecast, By Products, 2014 – 2025 (US$ Million)
8.5.5. Rest of the World Market Size and Forecast, By Distribution Channel, 2014 – 2025 (US$ Million)
8.5.6. Latin America
8.5.6.1. Overview
8.5.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
8.5.7. Middle East and Africa
8.5.7.1. Overview
8.5.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Million)
9. KEY VENDOR ANALYSIS
9.1. Glenmark
9.1.1. Company Snapshot
9.1.2. Financial Performance
9.1.3. Product Benchmarking
9.1.4. Strategic Initiatives
9.2. Procter & Gamble
9.3. Kimberly-Clark Corporation
9.4. Unicharm Corporation
9.5. Svenska Cellulosa Aktiebolaget
9.6. Lil-Lets UK Limited
9.7. Edgewell Personal Care
9.8. PayChest Inc.
9.9. Ontex
9.10. Essity
9.11. Kao Corporation
9.12. Natracare Bodywise
9.13. Summer’s Eve
10. 360 DEGREE ANALYSTVIEW
11. APPENDIX
11.1. Research Methodology
11.2. References
11.3. Abbreviations
11.4. Disclaimer
11.5. Contact Us
List of Tables
TABLE List of data sources
TABLE Market drivers; Impact Analysis
TABLE Market restraints; Impact Analysis
TABLE Feminine Hygiene market: Products snapshot (2018)
TABLE Segment Dashboard; Definition and Scope, by Products
TABLE Global Feminine Hygiene market, by Products 2014-2025 (USD Million)
TABLE Feminine Hygiene market: Distribution Channel snapshot (2018)
TABLE Segment Dashboard; Definition and Scope, by Distribution Channel
TABLE Global Feminine Hygiene market, by Distribution Channel, 2014-2025 (USD Million)
TABLE Feminine Hygiene market: Regional snapshot (2018)
TABLE Segment Dashboard; Definition and Scope, by Region
TABLE Global Feminine Hygiene market, by Region 2014-2025 (USD Million)
TABLE North America Feminine Hygiene market, by Country, 2014-2025 (USD Million)
TABLE North America Feminine Hygiene market, by Products, 2014-2025 (USD Million)
TABLE North America Feminine Hygiene market, by Distribution Channel, 2014-2025 (USD Million)
TABLE U.S. Feminine Hygiene market, by Products, 2014-2025 (USD Million)
TABLE U.S. Feminine Hygiene market, by Distribution Channel, 2014-2025 (USD Million)
TABLE Canada Feminine Hygiene market, by Products, 2014-2025 (USD Million)
TABLE Canada Feminine Hygiene market, by Distribution Channel, 2014-2025 (USD Million)
TABLE Europe Feminine Hygiene market, by country, 2014-2025 (USD Million)
TABLE Europe Feminine Hygiene market, by Products, 2014-2025 (USD Million)
TABLE Europe Feminine Hygiene market, by Distribution Channel, 2014-2025 (USD Million)
TABLE Germany Feminine Hygiene market, by Products, 2014-2025 (USD Million)
TABLE Germany Feminine Hygiene market, by Distribution Channel, 2014-2025 (USD Million)
TABLE U.K. Feminine Hygiene market, by Products, 2014-2025 (USD Million)
TABLE U.K. Feminine Hygiene market, by Distribution Channel, 2014-2025 (USD Million)
TABLE Rest of the Europe Feminine Hygiene market, by Products, 2014-2025 (USD Million)
TABLE Rest of the Europe Feminine Hygiene market, by Distribution Channel, 2014-2025 (USD Million)
TABLE Asia Pacific Feminine Hygiene market, by country, 2014-2025 (USD Million)
TABLE Asia Pacific Feminine Hygiene market, by Products, 2014-2025 (USD Million)
TABLE Asia Pacific Feminine Hygiene market, by Distribution Channel, 2014-2025 (USD Million)
TABLE Japan Feminine Hygiene market, by Products, 2014-2025 (USD Million)
TABLE Japan Feminine Hygiene market, by Distribution Channel, 2014-2025 (USD Million)
TABLE China Feminine Hygiene market, by Products, 2014-2025 (USD Million)
TABLE China Feminine Hygiene market, by Distribution Channel, 2014-2025 (USD Million)
TABLE Rest of Asia Pacific Feminine Hygiene market, by Products, 2014-2025 (USD Million)
TABLE Rest of Asia Pacific Feminine Hygiene market, by Distribution Channel, 2014-2025 (USD Million)
TABLE Rest of the World Feminine Hygiene market, by country, 2014-2025 (USD Million)
TABLE Rest of the World Feminine Hygiene market, by Products, 2014-2025 (USD Million)
TABLE Rest of the World Feminine Hygiene market, by Distribution Channel, 2014-2025 (USD Million)
TABLE Latin America Feminine Hygiene market, by Products, 2014-2025 (USD Million)
TABLE Latin America Feminine Hygiene market, by Distribution Channel, 2014-2025 (USD Million)
TABLE Middle East and Africa Feminine Hygiene market, by Products, 2014-2025 (USD Million)
TABLE Middle East and Africa Feminine Hygiene market, by Distribution Channel, 2014-2025 (USD Million)
List of Figures
FIGURE Feminine Hygiene market segmentation
FIGURE Market research methodology
FIGURE Value chain analysis
FIGURE Porter’s Five Forces Analysis
FIGURE Market Attractiveness Analysis
FIGURE Competitive Landscape; Key company market share analysis, 2018
FIGURE Products segment market share analysis, 2017 & 2025
FIGURE Products segment market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Menstrual Care Products market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Menstrual Cups market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Menstrual Care Products market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Sanitary Napkins/Pads market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Tampons market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Others market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Cleaning and Deoderizing Products market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Feminine Powders, Soaps and Washes market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Others market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Distribution Channel segment market share analysis, 2017 & 2025
FIGURE Distribution Channel segment market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Drug store market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Super markets market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Online retail stores market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Others market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Regional segment market share analysis, 2017 & 2025
FIGURE Regional segment market size forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE North America Feminine Hygiene market share and leading players, 2018
FIGURE Europe Feminine Hygiene market share and leading players, 2018
FIGURE Asia Pacific Feminine Hygiene market share and leading players, 2018
FIGURE Latin America Feminine Hygiene market share and leading players, 2018
FIGURE Middle East and Africa Feminine Hygiene market share and leading players, 2018
FIGURE North America market share analysis by country, 2018
FIGURE U.S. market size, forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Canada market size, forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Europe market share analysis by country, 2018
FIGURE U.K. market size, forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Germany market size, forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Rest of the Europe market size, forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Asia Pacific market share analysis by country, 2018
FIGURE India market size, forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE China market size, forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Rest of Asia Pacific market size, forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Rest of the World market share analysis by country, 2018
FIGURE Latin America market size, forecast and trend analysis, 2014 to 2025 (USD Million)
FIGURE Middle East and Africa market size, forecast and trend analysis, 2014 to 2025 (USD Million)
