Male Toiletries Market, By Product (Skincare Products, Haircare Products, Deodorants, and Shower Products), by Distribution Channel (Hypermarkets/Supermarkets, Departmental Stores, Pharmacies, Online Channels, and Others), and By Geography (EU, NA, APAC, LATAM, and MEA) – Analysis, Size, Share, Trends, and Forecast from 2021-2027
REPORT HIGHLIGHT
The global Male Toiletries market was valued at USD 22.9 billion in 2020, growing with 3.1% CAGR during the forecast period, 2021-2027.
Male toiletries are basically consumer goods that are used by men to maintain their hygiene and grooming. In recent years, the grooming patterns of men across metro cities, as well as non-metro cities, have changed positively which has further promoted the demand for different toiletries designed especially for men. Increased awareness about fashion and aesthetics has insisted men spend more on their grooming which is driving the growth of the market.
Market Dynamics
The global male toiletries market is witnessing tremendous growth at present and the market is expected to expand at a significant rate throughout the forecast period. The rising urbanization and modernization of society have contributed to escalating consciousness towards the physical appearance in men, which is crucially driving the market growth of grooming products designed for the gender. Endorsement of male toiletries such as facewash, deodorants, hair gel, and others by celebrities is aiding the aiding growth. For instance, companies like Procter & Gamble have collaborated with international movies and game celebrities like Lionel Messi, David Beckham, Virat Kohli, Roger Federer, and others for promoting their shaving gels, haircare, and skincare products.
The rising collaboration of market players with spas and salons is expected to further support the male toiletries market growth. Moreover, the expansion of distribution channels and the promotion of products through digital platforms like Instagram and Facebook can result in speedy growth of the industry.
Product Takeaway
Depending upon the product, the global business is categorized into skincare products, Haircare products, deodorants, and shower products. Among these, the skincare products segment is the leading segment that generates the largest chunk of revenue share. Rising consumer consciousness towards physical appearance and enhancing aesthetics is motivating them to opt for various skincare products that are specially designed for the skin of men.
The demand for economical as well as premium deodorant and perfumes is increasing as the product is an important part of a huge part of the male population. Moreover, the increased launch of exotic deodorants and their intensive promotions by industry players is predicted to significantly aid the sales of these products.
Distribution Channel Takeaway
In terms of distribution channels, the worldwide industry is categorized into hypermarkets/supermarkets, departmental stores, pharmacies, online channels, and others. The hypermarkets/supermarkets segment is the largest sales channel for male toiletries. The wide range of product and brand choices available in these channels is the main reason for consumer’s higher dependency on them. Moreover, discounts offered by such stores attract consumers from low and middle-income households.
The sales through online platforms are anticipated to grow enormously during the foreseeable years attributed to a rapid expansion of these channels across both developed as well as developing economies. Higher convenience offered by these sales channel lure consumers who lead a hectic lifestyle and has no time to go for physical shopping.
Regional Takeaway
Regionally, the overall industry is divided into North America, Middle East, and Africa, Asia Pacific, Europe, Latin America. Europe dominated the global market in 2019 and the region is expected to maintain its dominance throughout the forecast period. The presence of high-maintenance and hygiene-conscious consumers in countries such as the United Kingdom, Italy, Germany, etc is boosting the market’s growth within the region. Moreover, high consumer spending on grooming products across Europe will boost the sales of these products.
The Asia Pacific region is predicted to grow at an applaudable pace in the coming years and register the fastest CAGR. The rising living standard of people in developing economies of Asia due to their rising per capita income is predicted to fuel the market growth. For instance, according to the stats presented by the Press Information Bureau (PIB) of the Indian government, the per capita income of India rose to US$1,293 in the year 2019-20 which is an increase from US$ 1,240 from the fiscal year 2018-19. Moreover escalating interest of international industry players in the Asian market due to the large population base in countries such as China and India will further aid the male toiletries market in the region.
COVID-19 Impact
The occurrence of the COVID-19 pandemic has brought disruptions in almost all the industry including the FMCG industry. Lockdown for controlling the spread of the virus led to factory shutdowns which hampered the production of various cosmetics and other grooming products. Trade bans and travel restrictions worsened the situations in the earlier months. However, with great efforts of market players and distributors the production and supply chain of cosmetics and other toiletries is predicted to get restored soon.
Key Vendor Takeaway
The leading players of the industry include Coty Inc., Unilever Plc., Beiersdorf AG, Molton Brown Limited, Procter & Gamble, Johnson & Johnson, Shiseido, Edge Well Personal Care Co., and the Estee Lauder Companies Inc. among others.
The global industry for men's care products is highly fragmented due to the existence of several small, medium-size, and large companies. The rapidly changing industry dynamics of grooming products insist on increased advancements and rising product launches in the industry. The companies operating in the market are capitalizing on different strategies such as products launch, collaboration with relevant niche companies, adoption of unique marketing strategies, and others to gain an edge over their competitors. For instance, in 2019, Armani introduced a new line of sustainable and environment-friendly male grooming products. The company launched three products – The Moisturizer face & eyes, The Toner, and The Face Wash.
The market size and forecast for each segment has been considered as below:
- Historical Year – 2016 to 2018
- Base Year – 2019
- Estimated Year – 2020
- Projected Year – 2021 to 2027
TARGET AUDIENCE
- Traders, Distributors, and Suppliers
- Manufacturers
- Government and Regional Agencies
- Research Organizations
- Consultants
- Distributors
SCOPE OF THE REPORT
The scope of this report covers the market by its major segments, which include as follows:
GLOBAL MALE TOILETRIES MARKET KEY PLAYERS
- Unilever Plc.
- Coty Inc.
- Beiersdorf AG
- Molton Brown Limited
- Procter & Gamble
- Giorgio Armani S.p.A
- L’Oreal Group
- Shiseido
- Johnson & Johnson
- Edge Well Personal Care Co.
- ITC Limited
- The Estee Lauder Companies Inc.
- The Man Company
GLOBAL MALE TOILETRIES MARKET, BY PRODUCT
- Skincare Products
- Haircare Products
- Deodorants
- Shower Products
GLOBAL MALE TOILETRIES MARKET, BY DISTRIBUTION CHANNEL
- Hypermarkets/Supermarkets
- Departmental Stores
- Pharmacies
- Online Channels
- Others
GLOBAL MALE TOILETRIES MARKET, BY REGION
- North America
- The U.S.
- Canada
- Europe
- Germany
- France
- United Kingdom
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- India
- China
- Japan
- Australia
- Rest of APAC
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of LATAM
- The Middle East and Africa
- South Africa
- UAE
- Rest of MEA
TABLE OF CONTENT
1. MALE TOILETRIES MARKET OVERVIEW
1.1. Study Scope
2. EXECUTIVE SUMMARY
2.1. Market Snippet
2.1.1. Market Snippet by Product
2.1.2. Market Snippet by Distribution Channel
2.1.3. Market Snippet by Region
2.2. Competitive Insights
3. MALE TOILETRIES KEY MARKET TRENDS
3.1. Market Drivers
3.1.1. Impact Analysis of Market Drivers
3.2. Market Restraints
3.2.1. Impact Analysis of Market Restraints
3.3. Market Opportunities
3.4. Market Future Trends
4. MALE TOILETRIES INDUSTRY STUDY
4.1. Porter’s Five Forces Analysis
4.2. Marketing Strategy Analysis
4.3. Growth Prospect Mapping
4.4. Regulatory Framework Analysis
5. MALE TOILETRIES MARKET: COVID-19 IMPACT ANALYSIS
5.1. Pre-COVID-19 Impact Analysis
5.2. Post-COVID-19 Impact Analysis
5.2.1. Top Performing Segments
5.2.2. Marginal Growth Segments
5.2.3. Top Looser Segments
5.2.4. Marginal Loss Segments
6. MALE TOILETRIES MARKET LANDSCAPE
6.1. Market Share Analysis, 2019
6.2. Key Innovators Analysis
6.3. Breakdown Data, by Key Manufacturer
6.3.1. Established Players’ Analysis
6.3.2. Emerging Players’ Analysis
7. MALE TOILETRIES MARKET – BY PRODUCT
7.1. Overview
7.1.1. Segment Share Analysis, By Product, 2020 & 2027 (%)
7.2. Skincare Products
7.2.1. Overview
7.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
7.3. Haircare Products
7.3.1. Overview
7.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
7.4. Deodorants
7.4.1. Overview
7.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
7.5. Shower Products
7.5.1. Overview
7.5.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
8. MALE TOILETRIES MARKET – BY DISTRIBUTION CHANNEL
8.1. Overview
8.1.1. Segment Share Analysis, By Distribution Channel, 2020 & 2027 (%)
8.2. Hypermarkets/Supermarkets
8.2.1. Overview
8.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
8.3. Departmental Stores
8.3.1. Overview
8.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
8.4. Pharmacies
8.4.1. Overview
8.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
8.5. Online Channels
8.5.1. Overview
8.5.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
8.6. Others
8.6.1. Overview
8.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
9. MALE TOILETRIES MARKET– BY GEOGRAPHY
9.1. Introduction
9.1.1. Segment Share Analysis, By Geography, 2020 & 2027 (%)
9.2. North America
9.2.1. Overview
9.2.2. Key Manufacturers in North America
9.2.3. North America Market Size and Forecast, By Country, 2016 - 2027 (US$ Billion)
9.2.4. North America Market Size and Forecast, By Product, 2016 - 2027 (US$ Billion)
9.2.5. North America Market Size and Forecast, By Distribution Channel, 2016 - 2027 (US$ Billion)
9.2.6. U.S.
9.2.6.1. Overview
9.2.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
9.2.6.3. U.S. Market Size and Forecast, By Product, 2016 - 2027 (US$ Billion)
9.2.6.4. U.S. Market Size and Forecast, By Distribution Channel, 2016 - 2027 (US$ Billion)
9.2.7. Canada
9.2.7.1. Overview
9.2.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
9.3. Europe
9.3.1. Overview
9.3.2. Key Manufacturers in Europe
9.3.3. Europe Market Size and Forecast, By Country, 2016 - 2027 (US$ Billion)
9.3.4. Europe Market Size and Forecast, By Product, 2016 - 2027 (US$ Billion)
9.3.5. Europe Market Size and Forecast, By Distribution Channel, 2016 - 2027 (US$ Billion)
9.3.6. Germany
9.3.6.1. Overview
9.3.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
9.3.6.3. Germany Market Size and Forecast, By Product, 2016 - 2027 (US$ Billion)
9.3.6.4. Germany Market Size and Forecast, By Distribution Channel, 2016 - 2027 (US$ Billion)
9.3.7. France
9.3.7.1. Overview
9.3.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
9.3.7.3. France Market Size and Forecast, By Product, 2016 - 2027 (US$ Billion)
9.3.7.4. France Market Size and Forecast, By Distribution Channel, 2016 - 2027 (US$ Billion)
9.3.8. United Kingdom
9.3.8.1. Overview
9.3.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
9.3.8.3. United Kingdom Market Size and Forecast, By Product, 2016 - 2027 (US$ Billion)
9.3.8.4. United Kingdom Market Size and Forecast, By Distribution Channel, 2016 - 2027 (US$ Billion)
9.3.9. Spain
9.3.9.1. Overview
9.3.9.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
9.3.9.3. Spain Market Size and Forecast, By Product, 2016 - 2027 (US$ Billion)
9.3.9.4. Spain Market Size and Forecast, By Distribution Channel, 2016 - 2027 (US$ Billion)
9.3.10. Italy
9.3.10.1. Overview
9.3.10.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
9.3.10.3. Italy Market Size and Forecast, By Product, 2016 - 2027 (US$ Billion)
9.3.10.4. Italy Market Size and Forecast, By Distribution Channel, 2016 - 2027 (US$ Billion)
9.3.10.5.
9.3.11. Rest of Europe
9.3.11.1. Overview
9.3.11.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
9.3.11.3. Rest of the Europe Market Size and Forecast, By Product, 2016 - 2027 (US$ Billion)
9.3.11.4. Rest of the Europe Market Size and Forecast, By Distribution Channel, 2016 - 2027 (US$ Billion)
9.4. Asia Pacific (APAC)
9.4.1. Overview
9.4.2. Key Manufacturers in Asia Pacific
9.4.3. Asia Pacific Market Size and Forecast, By Country, 2016 - 2027 (US$ Billion)
9.4.4. Asia Pacific Market Size and Forecast, By Product, 2016 - 2027 (US$ Billion)
9.4.5. Asia Pacific Market Size and Forecast, By Distribution Channel, 2016 - 2027 (US$ Billion)
9.4.6. India
9.4.6.1. Overview
9.4.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
9.4.6.3. India Market Size and Forecast, By Product, 2016 - 2027 (US$ Billion)
9.4.6.4. India Market Size and Forecast, By Distribution Channel, 2016 - 2027 (US$ Billion)
9.4.7. China
9.4.7.1. Overview
9.4.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
9.4.7.3. China Market Size and Forecast, By Product, 2016 - 2027 (US$ Billion)
9.4.7.4. China Market Size and Forecast, By Distribution Channel, 2016 - 2027 (US$ Billion)
9.4.8. Japan
9.4.8.1. Overview
9.4.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
9.4.8.3. Japan Market Size and Forecast, By Product, 2016 - 2027 (US$ Billion)
9.4.8.4. Japan Market Size and Forecast, By Distribution Channel, 2016 - 2027 (US$ Billion)
9.4.9. Australia
9.4.9.1. Overview
9.4.9.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
9.4.9.3. Australia Market Size and Forecast, By Product, 2016 - 2027 (US$ Billion)
9.4.9.4. Australia Market Size and Forecast, By Distribution Channel, 2016 - 2027 (US$ Billion)
9.4.10. Rest of APAC
9.4.10.1. Overview
9.4.10.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
9.4.10.3. Rest of APAC Market Size and Forecast, By Product, 2016 - 2027 (US$ Billion)
9.4.10.4. Rest of APAC Market Size and Forecast, By Distribution Channel, 2016 - 2027 (US$ Billion)
9.5. Latin America
9.5.1. Overview
9.5.2. Key Manufacturers in Latin America
9.5.3. Latin America Market Size and Forecast, By Country, 2016 - 2027 (US$ Billion)
9.5.4. Latin America Market Size and Forecast, By Product, 2016 - 2027 (US$ Billion)
9.5.5. Latin America Market Size and Forecast, By Distribution Channel, 2016 - 2027 (US$ Billion)
9.5.6. Brazil
9.5.6.1. Overview
9.5.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
9.5.6.3. Brazil Market Size and Forecast, By Product, 2016 - 2027 (US$ Billion)
9.5.6.4. Brazil Market Size and Forecast, By Distribution Channel, 2016 - 2027 (US$ Billion)
9.5.7. Mexico
9.5.7.1. Overview
9.5.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
9.5.7.3. Mexico Market Size and Forecast, By Product, 2016 - 2027 (US$ Billion)
9.5.7.4. Mexico Market Size and Forecast, By Distribution Channel, 2016 - 2027 (US$ Billion)
9.5.8. Argentina
9.5.8.1. Overview
9.5.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
9.5.8.3. Argentina Market Size and Forecast, By Product, 2016 - 2027 (US$ Billion)
9.5.8.4. Argentina Market Size and Forecast, By Distribution Channel, 2016 - 2027 (US$ Billion)
9.5.8.5.
9.5.9. Rest of LATAM
9.5.9.1. Overview
9.5.9.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
9.5.9.3. Rest of LATAM Market Size and Forecast, By Product, 2016 - 2027 (US$ Billion)
9.5.9.4. Rest of LATAM Market Size and Forecast, By Distribution Channel, 2016 - 2027 (US$ Billion)
9.6. Middle East and Africa
9.6.1. Overview
9.6.2. Key Manufacturers in Middle East and Africa
9.6.3. Middle East and Africa Market Size and Forecast, By Country, 2016 - 2027 (US$ Billion)
9.6.4. Middle East and Africa Market Size and Forecast, By Product, 2016 - 2027 (US$ Billion)
9.6.5. Middle East and Africa Market Size and Forecast, By Distribution Channel, 2016 - 2027 (US$ Billion)
9.6.6. South Africa
9.6.6.1. Overview
9.6.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
9.6.6.3. South Africa Market Size and Forecast, By Product, 2016 - 2027 (US$ Billion)
9.6.6.4. South Africa Market Size and Forecast, By Distribution Channel, 2016 - 2027 (US$ Billion)
9.6.7. UAE
9.6.7.1. Overview
9.6.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
9.6.7.3. UAE Market Size and Forecast, By Product, 2016 - 2027 (US$ Billion)
9.6.7.4. UAE Market Size and Forecast, By Distribution Channel, 2016 - 2027 (US$ Billion)
9.6.8. Rest of ME&A
9.6.8.1. Overview
9.6.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2016 - 2027, (US$ Billion)
9.6.8.3. Rest of ME&A Market Size and Forecast, By Product, 2016 - 2027 (US$ Billion)
9.6.8.4. Rest of ME&A Market Size and Forecast, By Distribution Channel, 2016 - 2027 (US$ Billion)
10. KEY VENDOR ANALYSIS
10.1. Competitive Dashboard
10.2. Company Profiles
10.2.1. Coty Inc.
10.2.1.1. Company Snapshot
10.2.1.2. Financial Performance
10.2.1.3. Product Benchmarking
10.2.1.4. Strategic Initiatives
10.2.2. Unilever Plc.
10.2.3. Beiersdorf AG
10.2.4. Molton Brown Limited
10.2.5. Procter & Gamble
10.2.6. Giorgio Armani S.p.A
10.2.7. L’Oreal Group
10.2.8. Shiseido
10.2.9. Johnson & Johnson
10.2.10. Edge Well Personal Care Co.
10.2.11. ITC Limited
10.2.12. The Estee Lauder Companies Inc.
10.2.13. The Man Company
11. 360 DEGREE ANALYSTVIEW
12. APPENDIX
12.1. Research Methodology
12.2. References
12.3. Abbreviations
12.4. Disclaimer
12.5. Contact Us
