Rich Communication Services Market, By Type (A2P, P2A and P2P), By Application (Retail, Media & Entertainment, BFSI, Healthcare and Travel & Tourism), By Country, and By Region Industry Analysis, Market Size, Market Share & Forecast from 2023-2030
Report Code: AV2270
Industry: Semiconductor and Electronics
Publiced On: 2024-07-03
Pages: 387
Format:
REPORT HIGHLIGHT
Rich communication services market size was valued at USD 920.1 Million in 2022, expanding at a CAGR of 30.1% from 2023 to 2030.
Rich Communication Services (RCS) constitute a collection of advanced messaging protocols and standards aimed at elevating the functionalities of default mobile messaging apps. With attributes including group chats, multimedia sharing, video calls, and location sharing, RCS is positioned to replace conventional SMS and MMS messaging. The increasing number of mobile service subscribers serves as a significant driver for the market\'s growth in the coming years.
Rich communication services market- Market Dynamics
Proliferation of smartphones worldwide is expected to propel the market demand
The widespread adoption of smartphones globally is poised to have a favorable impact on the rich communication services market. With the continued surge in smartphone usage, the demand for messaging communication is on the rise, and RCS offers improvements like read receipts and group chats, enhancing the messaging experience. The decision by carrier companies to introduce RCS as a software update for existing smartphones further drives market expansion. Beyond individual messaging benefits, businesses are increasingly embracing RCS for Application to Person (A2P) messaging, particularly in SMS marketing campaigns targeting a broad customer base. RCS business messaging platforms are designed to replace existing A2P messaging platforms, solidifying the global adoption of rich communication services.
Rich communication services market- Key Insights
- According to the analysis provided by our research analyst, the global Rich Communication Services market is anticipated to achieve an impressive annual growth rate of approximately 30.1% during the forecast period from 2023 to 2030.
- The expansion of the Rich Communication Services market is expected to occur at a noteworthy pace, primarily driven by the widespread proliferation of smartphones worldwide.
- In terms of Type, A2P (Application to Person) messaging emerged as the dominant segment in the market during 2022.
- Among various applications, the retail sector led the market in 2022.
- Regionally, North America stood out as the top revenue-generating region in the market during 2022.
Rich Communication Services Market- Segmentation Analysis:
The Global Rich Communication Services market exhibits a tripartite segmentation, based on Type, Application, and Region. Within this framework, it can be categorized into three distinct segments: A2P (Application to Person), P2A (Person to Application), and P2P (Person to Person).
Among these, the A2P segment emerged as the dominant force in the market, significantly outperforming its counterparts. It is anticipated to maintain a robust Compound Annual Growth Rate (CAGR) over the entire forecast duration. A2P messages, commonly employed by businesses via bulk messaging platforms, represent a potent channel for expanding their reach and connecting with customers. The segment\'s prominent revenue share can be primarily ascribed to the extensive adoption of RCS business messaging platforms across various enterprises, predominantly for marketing their products and services.
Rich communication services market- Competitive Landscape:
Within the Rich Communication Services (RCS) market, businesses are actively investing in cutting-edge messaging solutions to meet the evolving needs of modern communication. They are dedicated to enhancing user experiences through features such as advanced media sharing, real-time messaging, group chats, and the seamless integration of multimedia content. Collaborations with mobile carriers are being formed to extend the reach of RCS services and ensure compatibility across a wide array of devices.
Furthermore, businesses are prioritizing the integration of RCS into enterprise messaging platforms. This enables companies to access efficient Application to Person (A2P) communication solutions, empowering them with tools for customer engagement, marketing, and customer support through RCS. This leverages RCS\'s potential for high engagement rates and its ability to deliver rich multimedia capabilities.
Recent Developments:
- During June 2023, ZTE unveiled a range of specialized 5G devices designed for field and industrial use. The 5G UniEngine V1100A brings together essential elements including core, RAN, and O&M functions to provide a holistic 5G private network solution. The MSE N100 functions as a portable testing instrument for streamlining and validating operations, while the SmartEdge 6100 manages TNS protocols.
SCOPE OF THE REPORT
The scope of this report covers the market by its major segments, which include as follows:
GLOBAL RICH COMMUNICATION SERVICES MARKET KEY PLAYERS
- Telefonaktiebolaget LM Ericsson
- Google LLC
- Huawei Technologies Co Ltd
- Mavenir Systems
- Samsung Electronics Co Ltd
- ZTE Corporation
- Global Message Services
- Sinch AB
- Juphoon System Software Co Ltd
- Summit Tech
GLOBAL RICH COMMUNICATION SERVICES MARKET, BY TYPE
- A2P
- P2A
- P2P
GLOBAL RICH COMMUNICATION SERVICES MARKET, BY APPLICATION
- Retail
- Media & Entertainment
- BFSI
- Healthcare
- Travel & Tourism
- Others
GLOBAL RICH COMMUNICATION SERVICES MARKET, BY REGION
- North America
- The U.S.
- Canada
- Europe
- Germany
- France
- Italy
- Spain
- United Kingdom
- Russia
- Netherlands
- Sweden
- Poland
- Rest of Europe
- Asia Pacific
- India
- China
- South Korea
- Japan
- Australia
- Thailand
- Indonesia
- Philippines
- Rest of APAC
- Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Rest of LATAM
- The Middle East and Africa
- Saudi Arabia
- United Arab Emirates
- Israel
- Turkey
- Algeria
- Egypt
- Rest of MEA
TABLE OF CONTENT
1. Rich Communication Services Market Overview
1.1. Study Scope
1.2. Market Estimation Years
2. Executive Summary
2.1. Market Snippet
2.1.1. Rich Communication Services Market Snippet by Type
2.1.2. Rich Communication Services Market Snippet by Application
2.1.3. Rich Communication Services Market Snippet by Country
2.1.4. Rich Communication Services Market Snippet by Region
2.2. Competitive Insights
3. Rich Communication Services Key Market Trends
3.1. Rich Communication Services Market Drivers
3.1.1. Impact Analysis of Market Drivers
3.2. Rich Communication Services Market Restraints
3.2.1. Impact Analysis of Market Restraints
3.3. Rich Communication Services Market Opportunities
3.4. Rich Communication Services Market Future Trends
4. Rich Communication Services Industry Study
4.1. PEST Analysis
4.2. Porter’s Five Forces Analysis
4.3. Growth Prospect Mapping
4.4. Regulatory Framework Analysis
5. Rich Communication Services Market: COVID-19 Impact Analysis
5.1. Pre-COVID-19 Impact Analysis
5.2. Post-COVID-19 Impact Analysis
5.2.1. Top Performing Segments
5.2.2. Marginal Growth Segments
5.2.3. Top Looser Segments
5.2.4. Marginal Loss Segments
6. Rich Communication Services Market Landscape
6.1. Rich Communication Services Market Share Analysis, 2022
6.2. Breakdown Data, by Key Manufacturer
6.2.1. Established Players’ Analysis
6.2.2. Emerging Players’ Analysis
7. Rich Communication Services Market – By Type
7.1. Overview
7.1.1. Segment Share Analysis, By Type, 2022 & 2030 (%)
7.1.2. A2P
7.1.3. P2A
7.1.4. P2P
8. Rich Communication Services Market – By Application
8.1. Overview
8.1.1. Segment Share Analysis, By Application, 2022 & 2030 (%)
8.1.2. Retail
8.1.3. Media & Entertainment
8.1.4. BFSI
8.1.5. Healthcare
8.1.6. Travel & Tourism
8.1.7. Others
9. Rich Communication Services Market– By Geography
9.1. Introduction
9.1.1. Segment Share Analysis, By Geography, 2022 & 2030 (%)
9.2. North America
9.2.1. Overview
9.2.2. Rich Communication Services Key Manufacturers in North America
9.2.3. North America Market Size and Forecast, By Country, 2018 - 2030 (US$ Million)
9.2.4. North America Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.2.5. North America Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.2.6. U.S.
9.2.6.1. Overview
9.2.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.2.6.3. U.S. Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.2.6.4. U.S. Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.2.7. Canada
9.2.7.1. Overview
9.2.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.2.7.3. Canada Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.2.7.4. Canada Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.3. Europe
9.3.1. Overview
9.3.2. Rich Communication Services Key Manufacturers in Europe
9.3.3. Europe Market Size and Forecast, By Country, 2018 - 2030 (US$ Million)
9.3.4. Europe Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.3.5. Europe Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.3.6. Germany
9.3.6.1. Overview
9.3.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.3.6.3. Germany Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.3.6.4. Germany Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.3.7. Italy
9.3.7.1. Overview
9.3.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.3.7.3. Italy Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.3.7.4. Italy Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.3.8. United Kingdom
9.3.8.1. Overview
9.3.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.3.8.3. United Kingdom Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.3.8.4. United Kingdom Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.3.9. France
9.3.9.1. Overview
9.3.9.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.3.9.3. France Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.3.9.4. France Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.3.10. Russia
9.3.10.1. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.3.10.2. Russia Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.3.10.3. Russia Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.3.11. Netherlands
9.3.11.1. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.3.11.2. Netherlands Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.3.11.3. Netherlands Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.3.12. Sweden
9.3.12.1. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.3.12.2. Sweden Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.3.12.3. Sweden Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.3.13. Poland
9.3.13.1. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.3.13.2. Poland Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.3.13.3. Poland Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.3.14. Rest of Europe
9.3.14.1. Overview
9.3.14.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.3.14.3. Rest of the Europe Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.3.14.4. Rest of the Europe Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.4. Asia Pacific (APAC)
9.4.1. Overview
9.4.2. Rich Communication Services Key Manufacturers in Asia Pacific
9.4.3. Asia Pacific Market Size and Forecast, By Country, 2018 - 2030 (US$ Million)
9.4.4. Asia Pacific Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.4.5. Asia Pacific Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.4.6. India
9.4.6.1. Overview
9.4.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.4.6.3. India Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.4.6.4. India Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.4.7. China
9.4.7.1. Overview
9.4.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.4.7.3. China Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.4.7.4. China Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.4.8. Japan
9.4.8.1. Overview
9.4.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.4.8.3. Japan Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.4.8.4. Japan Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.4.9. South Korea
9.4.9.1. Overview
9.4.9.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.4.9.3. South Korea Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.4.9.4. South Korea Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.4.10. Australia
9.4.10.1. Overview
9.4.10.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.4.10.3. Australia Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.4.10.4. Australia Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.4.11. Thailand
9.4.11.1. Overview
9.4.11.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.4.11.3. Thailand Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.4.11.4. Thailand Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.4.12. Indonesia
9.4.12.1. Overview
9.4.12.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.4.12.3. Indonesia Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.4.12.4. Indonesia Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.4.13. Philippines
9.4.13.1. Overview
9.4.13.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.4.13.3. Philippines Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.4.13.4. Philippines Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.4.14. Rest of APAC
9.4.14.1. Overview
9.4.14.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.4.14.3. Rest of APAC Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.4.14.4. Rest of APAC Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.5. Latin America
9.5.1. Overview
9.5.2. Rich Communication Services Key Manufacturers in Latin America
9.5.3. Latin America Market Size and Forecast, By Country, 2018 - 2030 (US$ Million)
9.5.4. Latin America Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.5.5. Latin America Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.5.6. Brazil
9.5.6.1. Overview
9.5.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.5.6.3. Brazil Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.5.6.4. Brazil Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.5.7. Mexico
9.5.7.1. Overview
9.5.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.5.7.3. Mexico Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.5.7.4. Mexico Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.5.8. Argentina
9.5.8.1. Overview
9.5.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.5.8.3. Argentina Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.5.8.4. Argentina Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.5.9. Colombia
9.5.9.1. Overview
9.5.9.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.5.9.3. Colombia Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.5.9.4. Colombia Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.5.10. Rest of LATAM
9.5.10.1. Overview
9.5.10.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.5.10.3. Rest of LATAM Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.5.10.4. Rest of LATAM Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.6. Middle East and Africa
9.6.1. Overview
9.6.2. Rich Communication Services Key Manufacturers in Middle East and Africa
9.6.3. Middle East and Africa Market Size and Forecast, By Country, 2018 - 2030 (US$ Million)
9.6.4. Middle East and Africa Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.6.5. Middle East and Africa Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.6.6. Saudi Arabia
9.6.6.1. Overview
9.6.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.6.6.3. Saudi Arabia Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.6.6.4. Saudi Arabia Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.6.7. United Arab Emirates
9.6.7.1. Overview
9.6.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.6.7.3. United Arab Emirates Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.6.7.4. United Arab Emirates Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.6.8. Israel
9.6.8.1. Overview
9.6.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.6.8.3. Israel Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.6.8.4. Israel Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.6.9. Turkey
9.6.9.1. Overview
9.6.9.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.6.9.3. Turkey Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.6.9.4. Turkey Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.6.10. Algeria
9.6.10.1. Overview
9.6.10.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.6.10.3. Algeria Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.6.10.4. Algeria Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.6.11. Egypt
9.6.11.1. Overview
9.6.11.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.6.11.3. Egypt Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.6.11.4. Egypt Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
9.6.12. Rest of MEA
9.6.12.1. Overview
9.6.12.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2018 - 2030, (US$ Million)
9.6.12.3. Rest of MEA Market Size and Forecast, By Type, 2018 - 2030 (US$ Million)
9.6.12.4. Rest of MEA Market Size and Forecast, By Application, 2018 - 2030 (US$ Million)
10. Key Vendor Analysis- Rich Communication Services Industry
10.1. Competitive Dashboard
10.2. Company Profiles
10.2.1. Telefonaktiebolaget LM Ericsson
10.2.2. Google LLC
10.2.3. Huawei Technologies Co Ltd
10.2.4. Mavenir Systems
10.2.5. Samsung Electronics Co Ltd
10.2.6. ZTE Corporation
10.2.7. Global Message Services
10.2.8. Sinch AB
10.2.9. Juphoon System Software Co Ltd
10.2.10. Summit Tech
11. 360 Degree Analyst View
12. Appendix
12.1. Research Methodology
12.2. References
12.3. Abbreviations
12.4. Disclaimer
12.5. Contact Us
