Sex Toys Market, By Product Types (Erection Rings, Dildos, and Adult Vibrators), By User (Female, ad Male). By Distribution Channel (Specialty Stores, E-commerce, and Mass Merchandisers), and By Geography (NA, APAC, EU, LATAM, and MEA) Size, Share, Trends, & Forecast from 2020-2026
REPORT HIGHLIGHT
Sex toys market was valued at USD 26.3 billion by 2019, growing with 6.8% CAGR during the forecast period, 2020-2026
Sex toys are objects or devices that are mainly used to facilitate the sexual pleasure of humans. Vibrators, massagers, and dildos are some of the sex toys that are designed to resemble human genitals. Sex toys also include sex furniture and BDSM apparatus such as slings. These sexual aid toys objects are also used for masturbation to facilitate sexual pleasure between partners. These devices are usually sold at a sex shop and also online by e-commerce merchandisers. Moreover, sex toys can be also used treatment of menopausal signs in women.
Market Dynamics
Rising demand for sex toys such as vibrators and others from the LGBTQ community to enhance sexual health is driving the growth of the sex toys market. Along with this, growing pop culture, penetration of social media, increasing awareness regarding the importance of sexual health, and legalization of sex toys in several countries all over the globe is expected to propel the market growth.
A rapid growth in e-commerce platforms is leading to increased online stores which are creating huge growth opportunities for market growth. This rapid growth is provoking emerging start-ups and several manufacturers to launch innovative products and unique designs. For instance, an Australia-based start-up, EXOLOVER PTY LTD is developing novel sex devices for adults by making use of blockchain technology that shares real sensations of intimacy and allows remote interaction. However, chemicals used in these sexual aided devices and high costs associated with these products are expected to be some of the major threats for the global sex toy market.
Product Types Takeaway
On the basis of product types, the global industry is categorized into erection rings, dildos, adult vibrators, and others. Of these product types, the adult vibrators market accounted for the largest market share in 2018 and is anticipated to grow at a rapid pace during the forecast period. This growth is primarily due to the novel product innovations in adult vibrators such as color, shape, size, and texture that resembles human genitals.
User Takeaway
Based on the user, the global industry is categorized into female and male sex toys. Of these, the female sex toys segment valued at the largest market share in 2019 and is predicted to witness significant growth by the end of 2026. This growth is majorly owing to the easy availability of products such as anal beads, dildos, and vibrators for women at online platforms and specialty stores. These products are also openly displayed at several wellness departments. Along with this, to attract female customers, the promotion and marketing of these sexual aided devices have also become more women-centric. For example, a Canada-based sex toy retailer, PinckCherry launched a billboard commercial in March 2019 for its product namely, ‘womanizer’. It was observed that most of the purchases made for this product were via online platforms.
Distribution Channel Takeaway
On the basis of the distribution channel, the global industry is categorized into specialty stores, e-commerce, and mass merchandisers. Since consumers are having an open attitude towards purchasing sex toys products, these devices have become mainstream for sexual wellbeing. The sex toys shops have moved to main street shops where consumers are no longer self-conscious to walk into specialty stores. Specialty stores and mass merchandisers are therefore displaying these products on the top shelf with personal lubricants and condoms.
On the other hand, the e-commerce segment is projected to witness a momentous growth in the projected timeframe owing to the growing presence of online retailers. E-commerce platforms are making personalized and discrete delivery, which is making it easier for consumers to make regular purchases.
Regional Takeaway
Depending on geography, the global industry is divided into North America, Asia Pacific, Europe, Latin America, and Middle East Africa. The North America sex toys market accounted for the largest market share in 2018 and is anticipated to grow rapidly by the end of 2026. This growth is mainly due to the presence of numerous several retailers and manufacturers in this region. Liberal sexual life and social acceptance of the people of the U.S will help in impelling the market growth in this region. For instance, in 2019, a survey was conducted in the U.S. which revealed that around 53% of the population in the U.S. uses sex toys.
Along with North America, the sex toys market for the Asia Pacific region is anticipated to unveil the fastest growth owing to the larger number of manufacturers present in the growing economies such as China. Also, growing demand or adult toys from countries such as India, Australia, New Zealand, and Japan is expected to propel the market growth in this region. On the other hand, European countries, such as Italy, Germany, France, Belgium, Denmark, and the U.K. are the leading providers in the market. Traditional dildos and adult vibrators and dildos are the most popular products in these economies. The European region had accounted for the second-largest market share in 2018.
Key Vendors Takeaway
Some of the leading key players the sex toys market include Reckitt Benckiser Group plc; Church & Dwight Co., Inc.; LELO; Doc Johnson Enterprises; LifeStyles Healthcare Pte. Ltd.; BMS Factory; Lovehoney Group Ltd.; Tenga Co., Ltd.; We-Vibe, and Fun Factory.
These players are focusing on new product developments to strengthen their company position in the global industry. For instance, Reckitt Benckiser, in March 2019 launched an e-commerce direct-to-consumer platform to trade its premium products in Asian countries. Likewise, in April 2019, LifeStyles Healthcare launched two new lubricant products namely, ‘SKYN All Night Long and SKYN Aqua Feel’. These products are silicone and water-based personal lubricants.
The market size and forecast for each segment and sub-segments has been considered as below:
- Historical Year – 2015 to 2018
- Base Year – 2019
- Estimated Year – 2020
- Projected Year – 2026
TARGET AUDIENCE
- Traders, Distributors, and Suppliers
- Manufacturers
- Government and Regional Agencies
- Research Organizations
- Consultants
- Distributors
SCOPE OF THE REPORT
The scope of this report covers the market by its major segments, which include as follows:
KEY PLAYERS
- Lifestyle Healthcare Pvt. Ltd.
- BMS Factory
- Lovehoney Group Ltd.
- Tenga Co. Ltd.
- Reckitt Benckiser Group Plc.
- Church & Dwight Co., Inc.
- LELO
- Doc Johnson Enterprises
- We-Vibe
- Fun Factory
MARKET, BY PRODUCT TYPES
- Erection Rings
- Dildos
- Adult Vibrators
- Others
MARKET, USER
- Female Sex Toys
- Male Sex Toys
MARKET, BY DISTRIBUTION CHANNEL
- Speciality Stores
- E-Commerce
- Mass Merchandisers
MARKET, BY REGION
- North America
- The U.S.
- Canada
- Europe
- Germany
- France
- Italy
- Spain
- United Kingdom
- Rest of Europe
- Asia Pacific
- India
- China
- South Korea
- Japan
- Singapore
- Rest of APAC
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of LATAM
- Middle East and Africa
- Saudi Arabia
- United Arab Emirates
- Rest of MEA
TABLE OF CONTENT
1. SEX TOYS MARKET OVERVIEW
1.1. Study Scope
1.2. Assumption and Methodology
2. EXECUTIVE SUMMARY
2.1. Market Snippet
2.1.1. Market Snippet by Product Types
2.1.2. Market Snippet by End-End User
2.1.3. Market Snippet by Distribution Channel
2.1.4. Market Snippet by Region
2.2. Competitive Insights
3. SEX TOYS KEY MARKET TRENDS
3.1. Market Drivers
3.1.1. Impact Analysis of Market Drivers
3.2. Market Restraints
3.2.1. Impact Analysis of Market Restraints
3.3. Market Opportunities
3.4. Market Future Trends
4. SEX TOYS INDUSTRY STUDY
4.1. Porter’s Five Forces Analysis
4.2. Marketing Strategy Analysis
4.3. Growth Prospect Mapping
4.4. Regulatory Framework Analysis
5. SEX TOYS MARKET LANDSCAPE
5.1. Market Share Analysis
5.2. Key Innovators
5.3. Breakdown Data, by Key manufacturer
5.3.1. Established Player Analysis
5.3.2. Emerging Player Analysis
6. SEX TOYS MARKET – BY PRODUCT TYPES
6.1. Overview
6.1.1. Segment Share Analysis, By Product Types, 2019 & 2026 (%)
6.2. Erection Rings
6.2.1. Overview
6.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2015 – 2026, (US$ Million)
6.3. Dildos
6.3.1. Overview
6.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2015 – 2026, (US$ Million)
6.4. Adult Vibrators
6.4.1. Overview
6.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2015 – 2026, (US$ Million)
6.5. Others
6.5.1. Overview
6.5.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2015 – 2026, (US$ Million)
7. SEX TOYS MARKET – BY END END USER
7.1. Overview
7.1.1. Segment Share Analysis, By End End User, 2019 & 2026 (%)
7.2. Female Sex Toys
7.2.1. Overview
7.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2015 – 2026, (US$ Million)
7.3. Male Sex Toys
7.3.1. Overview
7.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2015 – 2026, (US$ Million)
8. SEX TOYS MARKET – BY DISTRIBUTION CHANNEL
8.1. Overview
8.1.1. Segment Share Analysis, By Distribution Channel, 2019 & 2026 (%)
8.2. Specialty Stores
8.2.1. Overview
8.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2015 – 2026, (US$ Million)
8.3. E-Commerce
8.3.1. Overview
8.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2015 – 2026, (US$ Million)
8.4. Mass Merchandisers
8.4.1. Overview
8.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2015 – 2026, (US$ Million)
9. SEX TOYS MARKET– BY GEOGRAPHY
9.1. Introduction
9.1.1. Segment Share Analysis, By Region, 2019 & 2026 (%)
9.2. North America
9.2.1. Overview
9.2.2. Key Manufacturers in North America
9.2.3. North America Market Size and Forecast, By Country, 2015 – 2026 (US$ Million)
9.2.4. North America Market Size and Forecast, By Product Types, 2015 – 2026 (US$ Million)
9.2.5. North America Market Size and Forecast, By End User, 2015 – 2026 (US$ Million)
9.2.6. North America Market Size and Forecast, By Distribution Channel, 2015 – 2026 (US$ Million)
9.2.7. U.S.
9.2.7.1. Overview
9.2.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2015 – 2026, (US$ Million)
9.2.8. Canada
9.2.8.1. Overview
9.2.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2015 – 2026, (US$ Million)
9.3. Europe
9.3.1. Overview
9.3.2. Key Manufacturers in Europe
9.3.3. Europe Market Size and Forecast, By Country, 2015 – 2026 (US$ Million)
9.3.4. Europe Market Size and Forecast, By Product Types, 2015 – 2026 (US$ Million)
9.3.5. Europe Market Size and Forecast, By End User, 2015 – 2026 (US$ Million)
9.3.6. Europe Market Size and Forecast, By Distribution Channel, 2015 – 2026 (US$ Million)
9.3.7. Germany
9.3.7.1. Overview
9.3.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2015 – 2026, (US$ Million)
9.3.8. Italy
9.3.8.1. Overview
9.3.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2015 – 2026, (US$ Million)
9.3.9. United Kingdom
9.3.9.1. Overview
9.3.9.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2015 – 2026, (US$ Million)
9.3.10. France
9.3.10.1. Overview
9.3.10.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2015 – 2026, (US$ Million)
9.3.11. Rest of Europe
9.3.11.1. Overview
9.3.11.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2015 – 2026, (US$ Million)
9.4. Asia Pacific (APAC)
9.4.1. Overview
9.4.2. Key Manufacturers in Asia Pacific
9.4.3. Asia Pacific Market Size and Forecast, By Country, 2015 – 2026 (US$ Million)
9.4.4. Asia Pacific Market Size and Forecast, By Product Types, 2015 – 2026 (US$ Million)
9.4.5. Asia Pacific Market Size and Forecast, By End User, 2015 – 2026 (US$ Million)
9.4.6. Asia Pacific Market Size and Forecast, By Distribution Channel, 2015 – 2026 (US$ Million)
9.4.7. India
9.4.7.1. Overview
9.4.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2015 – 2026, (US$ Million)
9.4.8. China
9.4.8.1. Overview
9.4.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2015 – 2026, (US$ Million)
9.4.9. Japan
9.4.9.1. Overview
9.4.9.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2015 – 2026, (US$ Million)
9.4.10. South Korea
9.4.10.1. Overview
9.4.10.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2015 – 2026, (US$ Million)
9.4.11. Rest of APAC
9.4.11.1. Overview
9.4.11.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2015 – 2026, (US$ Million)
9.5. Latin America
9.5.1. Overview
9.5.2. Key Manufacturers in Latin America
9.5.3. Latin America Market Size and Forecast, By Country, 2015 – 2026 (US$ Million)
9.5.4. Asia Pacific Market Size and Forecast, By Product Types, 2015 – 2026 (US$ Million)
9.5.5. Latin America Market Size and Forecast, By End User, 2015 – 2026 (US$ Million)
9.5.6. Latin America Market Size and Forecast, By Distribution Channel, 2015 – 2026 (US$ Million)
9.5.7. Brazil
9.5.7.1. Overview
9.5.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2015 – 2026, (US$ Million)
9.5.8. Mexico
9.5.8.1. Overview
9.5.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2015 – 2026, (US$ Million)
9.5.9. Argentina
9.5.9.1. Overview
9.5.9.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2015 – 2026, (US$ Million)
9.5.10. Rest of LATAM
9.5.10.1. Overview
9.5.10.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2015 – 2026, (US$ Million)
9.6. Middle East and Africa
9.6.1. Overview
9.6.2. Key Manufacturers in Middle East and Africa
9.6.3. Middle East and Africa Market Size and Forecast, By Country, 2015 – 2026 (US$ Million)
9.6.4. Middle East and Africa Market Size and Forecast, By Product Types, 2015 – 2026 (US$ Million)
9.6.5. Middle East and Africa Market Size and Forecast, By End User, 2015 – 2026 (US$ Million)
9.6.6. Middle East and Africa Market Size and Forecast, By Distribution Channel, 2015 – 2026 (US$ Million)
9.6.7. Saudi Arabia
9.6.7.1. Overview
9.6.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2015 – 2026, (US$ Million)
9.6.8. United Arab Emirates
9.6.8.1. Overview
9.6.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2015 – 2026, (US$ Million)
10. KEY VENDOR ANALYSIS
10.1. Reckitt Benckiser Group Plc.
10.1.1. Company Snapshot
10.1.2. Financial Performance
10.1.3. Product Benchmarking
10.1.4. Strategic Initiatives
10.2. Church & Dwight Co. Inc.
10.3. LELO
10.4. Doc Johnson Enterprises
10.5. Lifestyle Healthcare Pvt. Ltd.
10.6. BMS Factory
10.7. Lovehoney Group Ltd.
10.8. Tenga Co. Ltd.
10.9. We-Vibe
10.10. Fun FActory
11. 360 DEGREE ANALYSTVIEW
12. APPENDIX
12.1. Research Methodology
12.2. References
12.3. Abbreviations
12.4. Disclaimer
12.5. Contact Us
List of Tables
TABLE List of data sources
TABLE Market drivers; Impact Analysis
TABLE Market restraints; Impact Analysis
TABLE Sex Toys market: Product Types Snapshot (2018)
TABLE Segment Dashboard; Definition and Scope, by Product Types
TABLE Global Sex Toys market, by Product Types 2015-2026 (USD Million)
TABLE Sex Toys market: End User Snapshot (2018)
TABLE Segment Dashboard; Definition and Scope, by End User
TABLE Global Sex Toys market, by End User 2015-2026 (USD Million)
TABLE Sex Toys market: Distribution Channel Snapshot (2018)
TABLE Segment Dashboard; Definition and Scope, by Distribution Channel
TABLE Global Sex Toys market, by Distribution Channel 2015-2026 (USD Million)
TABLE Sex Toys market: Regional snapshot (2018)
TABLE Segment Dashboard; Definition and Scope, by Region
TABLE Global Sex Toys market, by Region 2015-2026 (USD Million)
TABLE North America Sex Toys market, by Country, 2015-2026 (USD Million)
TABLE North America Sex Toys market, by Product Types, 2015-2026 (USD Million)
TABLE North America Sex Toys market, by End User, 2015-2026 (USD Million)
TABLE North America Sex Toys market, by Distribution Channel, 2015-2026 (USD Million)
TABLE Europe Sex Toys market, by Country, 2015-2026 (USD Million)
TABLE Europe Sex Toys market, by Product Types, 2015-2026 (USD Million)
TABLE Europe Sex Toys market, by End User, 2015-2026 (USD Million)
TABLE Europe Sex Toys market, by Distribution Channel, 2015-2026 (USD Million)
TABLE Asia Pacific Sex Toys market, by Country, 2015-2026 (USD Million)
TABLE Asia Pacific Sex Toys market, by Product Types, 2015-2026 (USD Million)
TABLE Asia Pacific Sex Toys market, by End User, 2015-2026 (USD Million)
TABLE Asia Pacific Sex Toys market, by Distribution Channel, 2015-2026 (USD Million)
TABLE Latin America Sex Toys market, by Country, 2015-2026 (USD Million)
TABLE Latin America Sex Toys market, by Product Types, 2015-2026 (USD Million)
TABLE Latin America Sex Toys market, by End User, 2015-2026 (USD Million)
TABLE Latin America Sex Toys market, by Distribution Channel, 2015-2026 (USD Million)
TABLE Middle East and Africa Sex Toys market, by Country, 2015-2026 (USD Million)
TABLE Middle East and Africa Sex Toys market, by Product Types, 2015-2026 (USD Million)
TABLE Middle East and Africa Sex Toys market, by End User, 2015-2026 (USD Million)
TABLE Middle East and Africa Sex Toys market, by Distribution Channel, 2015-2026 (USD Million)
List of Figures
FIGURE Sex Toys market segmentation
FIGURE Market research methodology
FIGURE Value chain analysis
FIGURE Porter’s Five Forces Analysis
FIGURE Market Attractiveness Analysis
FIGURE Competitive Landscape; Key company market share analysis, 2018
FIGURE Product Types segment market share analysis, 2019 & 2026
FIGURE Product Types segment market size forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE Erection Rings market size forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE Dilsos market size forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE Adult Vibrators market size forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE Others market size forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE End User segment market share analysis, 2019 & 2026
FIGURE End User segment market size forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE Female Sex Toys market size forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE Male Sex Toys market size forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE Distribution Channel segment market share analysis, 2019 & 2026
FIGURE Distribution Channel segment market size forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE Specialty Stores market size forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE E-commerce market size forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE Mass Merchandisers market size forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE Regional segment market share analysis, 2019 & 2026
FIGURE Regional segment market size forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE North America Sex Toys market share and leading players, 2018
FIGURE Europe Sex Toys market share and leading players, 2018
FIGURE Asia Pacific Sex Toys market share and leading players, 2018
FIGURE Latin America Sex Toys market share and leading players, 2018
FIGURE Middle East and Africa Sex Toys market share and leading players, 2018
FIGURE North America market share analysis by country, 2018
FIGURE U.S. Sex Toys market size, forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE Canada Sex Toys market size, forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE Europe Sex Toys market share analysis by country, 2018
FIGURE Germany Sex Toys market size, forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE Spain Sex Toys market size, forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE Italy Sex Toys market size, forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE UK Sex Toys market size, forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE France Sex Toys market size, forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE Rest of the Europe Sex Toys market size, forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE Asia Pacific Sex Toys market share analysis by country, 2018
FIGURE India Sex Toys market size, forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE China Sex Toys market size, forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE Japan Sex Toys market size, forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE South Korea Sex Toys market size, forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE Singapore Sex Toys market size, forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE Rest of APAC Sex Toys market size, forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE Latin America Sex Toys market size, forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE Latin America Sex Toys market share analysis by country, 2018
FIGURE Brazil Sex Toys market size, forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE Mexico Sex Toys market size, forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE Argentina Sex Toys market size, forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE Rest of LATAM Sex Toys market size, forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE Middle East and Africa Sex Toys market size, forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE Middle East and Africa Sex Toys market share analysis by country, 2018
FIGURE Saudi Arabia Sex Toys market size, forecast and trend analysis, 2015 to 2026 (USD Million)
FIGURE United Arab Emirates Sex Toys market size, forecast and trend analysis, 2015 to 2026 (USD Million)
