Virtual Reality and Augmented Reality Market, By Component (Software and Hardware), By Application (Healthcare, Gaming, Energy, Automotive, and Enterprise) and Geography (NA, EU, APAC, and RoW) Analysis, Share, Trends, Size, & Forecast From 2014 2025
Report Code: AV208
Industry: Semiconductor and Electronics
Publiced On: 0000-00-00
Pages: 248
Format:
REPORT HIGHLIGHT
The virtual reality and augmented reality market is estimated to represent a global market of USD 9.3 billion by 2017 with growth rate of 41.9%.
Market Dynamics
Virtual reality is artificial surrounding technique, created with software program. It is supplied to the end-user in a manner that the person accepts it as real surroundings. Unlike virtual reality that creates a complete virtual environment around, augmented reality put together virtual objects into existing real surroundings. Whereas combination of virtual and augmented reality is termed as mixed reality. The VR and AR industry is on a growth trajectory owing to the technology breakthroughs. This technology has been around for decades but has hit the market just a few years back. There has been a several research activities undergoing in this area and a number of prototypes were made for the development of novel applications and products. This technology was a very niche some years back, however, the companies have realized the need for a new content technology and are now leveraging the same to the end-consumers.
As of now, several products are commercially available and the industry is witnessing an immense growth in the demand for products and applications. Until now, VR/AR has largely been used in entertainment purposes. However, the application of this technology is applied in a wide variety of industries, such as tourism, medicine, retail, and manufacturing. Such factors, would in turn, boost the industry growth to great extent. However, in contrast to the profound benefits of AR/VR technologies, some serious threats to the physical and emotional wellbeing of the users are also noticed after product usage. A certain percentage of users have experienced stress and anxiety after using VR headsets. Other negative health issues such as retinal radiation, motion sickness, and severe eyestrain are also noticed. Such health concerns will pull back the market growth over the study period. Furthermore, as per the various research studies, there is an insufficient virtual reality game content available commercially, which can be the major obstacle for the industry development.
Component Takeaway
In terms of components, the market is categorized as software and hardware. Software platforms and toolkits used in virtual reality are an essential part of the industry. As the technology advances, there will be an increasing demand for better software and toolkits for ease of access and development of various applications. Further, advancement will reduce the cost of the development and increase sophistication of the device to carry out multiple actions, driving the segment growth.
Application Takeaway
Application wise, the market is divided as healthcare, gaming, energy, automotive, enterprise and others. Additionally, AR and VR have already begun making inroads into medical training, surgical suites, physician’s offices, and home care situations. Among the different applications, healthcare and automotive sectors captured significant revenue share in 2017, anticipated to grow with promising CAGR over the study period.
Regional Takeaway
Regionally, the market is dominated by North America and European countries. However, Asia Pacific region exhibits great potential for this market. With subsidy schemes being introduced and trade associations being set up, a strong business environment is taking shape in developing regions that can contribute to the growth of VR/AR businesses. For instance, in Japan, the Ministry of Economy, Trade and Industry (METI) provides subsidies (Maximum of 10M yen per project) for the costs involved in creating advanced content creation technologies. In Asian countries, South Korea also exhibits strong potential in AR/VR market. As per the Korea VR-AR Industry Association, the South Korean VR market was estimated at US$ 1.1 billion in 2016 and is projected to grow with strong growth rate.
Key Vendor Takeaway
Some of the prominent players are Microsoft, Google, Sony, Samsung Electronics, Infinity Augmented Reality Inc., Blippar.Com Ltd., and Daqri. As per the report statistics, Sony grabbed first place in terms of device shipment, followed by Oculus and HTC. In 2017, Sony shipped around 1.7 million units, Oculus shipped 700,000 and HTC shipped 500,000 units worldwide.
The market size and forecast for each segment and sub-segments has been considered as below:
- Historical Year – 2014 & 2016
- Base Year – 2017
- Estimated Year – 2018
- Projected Year – 2025
TARGET AUDIENCE
- Traders, Distributors, and Suppliers
- Manufacturers
- Government and Regional Agencies and Research Organizations
- Consultants
- Distributors
SCOPE OF THE REPORT
The scope of this report covers the market by its major segments, which include as follows:
MARKET, BY COMPONENT
- Software
- Hardware
MARKET, BY APPLICATION
- Healthcare
- Gaming
- Energy
- Automotive
- Enterprise
- Others
MARKET, BY REGION
- North America
- U.S.
- Canada
- Europe
- Germany
- France
- Rest of Europe
- Asia Pacific
- India
- China
- Rest of APAC
- Rest of the World
- Middle East and Africa
- Latin America
TABLE OF CONTENT
1. VIRTUAL REALITY AND AUGMENTED REALITY MARKET OVERVIEW
1.1. Study Scope
1.2. Assumption and Methodology
2. EXECUTIVE SUMMARY
2.1. Key Market Facts
2.2. Geographical Scenario
2.3. Companies in the Market
3. VIRTUAL REALITY AND AUGMENTED REALITY KEY MARKET TRENDS
3.1. Market Drivers
3.1.1. Impact Analysis of Market Drivers
3.2. Market Restraints
3.2.1. Impact Analysis of Market Restraints
3.3. Market Opportunities
3.4. Market Future Trends
4. VIRTUAL REALITY AND AUGMENTED REALITY INDUSTRY STUDY
4.1. Porter’s Analysis
4.2. Market Attractiveness Analysis
4.3. Technology Overview
4.4. Regulatory Framework Analysis
5. VIRTUAL REALITY AND AUGMENTED REALITY MARKET LANDSCAPE
5.1. Market Share Analysis
6. VIRTUAL REALITY AND AUGMENTED REALITY MARKET – BY COMPONENT
6.1. Overview
6.2. Software
6.2.1. Overview
6.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
6.3. Hardware
6.3.1. Overview
6.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
7. VIRTUAL REALITY AND AUGMENTED REALITY MARKET – BY APPLICATION
7.1. Overview
7.2. Healthcare
7.2.1. Overview
7.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
7.3. Gaming
7.3.1. Overview
7.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
7.4. Energy
7.4.1. Overview
7.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
7.5. Automotive
7.5.1. Overview
7.5.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
7.6. Enterprise
7.6.1. Overview
7.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
7.7. Others
7.7.1. Overview
7.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
8. VIRTUAL REALITY AND AUGMENTED REALITY MARKET– BY GEOGRAPHY
8.1. Introduction
8.2. North America
8.2.1. Overview
8.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
8.2.3. U.S.
8.2.3.1. Overview
8.2.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
8.2.4. Canada
8.2.4.1. Overview
8.2.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
8.3. Europe
8.3.1. Overview
8.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
8.3.3. France
8.3.3.1. Overview
8.3.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
8.3.4. Germany
8.3.4.1. Overview
8.3.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
8.3.5. Rest of Europe
8.3.5.1. Overview
8.3.5.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
8.4. Asia Pacific (APAC)
8.4.1. Overview
8.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
8.4.3. China
8.4.3.1. Overview
8.4.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
8.4.4. India
8.4.4.1. Overview
8.4.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
8.4.5. Rest of APAC
8.4.5.1. Overview
8.4.5.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
8.5. Rest of the World
8.5.1. Overview
8.5.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
8.5.3. Latin America
8.5.3.1. Overview
8.5.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
8.5.4. Middle East and Africa
8.5.4.1. Overview
8.5.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
9. KEY VENDOR ANALYSIS
9.1. Microsoft
9.1.1. Company Overview
9.1.2. SWOT Analysis
9.1.3. Key Developments
9.2. Google LLC
9.2.1. Company Overview
9.2.2. SWOT Analysis
9.2.3. Key Developments
9.3. Sony Corporation
9.3.1. Company Overview
9.3.2. SWOT Analysis
9.3.3. Key Developments
9.4. Samsung Electronics
9.4.1. Company Overview
9.4.2. SWOT Analysis
9.4.3. Key Developments
9.5. Infinity Augmented Reality, Inc.
9.5.1. Company Overview
9.5.2. SWOT Analysis
9.5.3. Key Developments
9.6. Blippar.Com Ltd.,
9.6.1. Company Overview
9.6.2. SWOT Analysis
9.6.3. Key Developments
9.7. Daqri
9.7.1. Company Overview
9.7.2. SWOT Analysis
9.7.3. Key Developments
*Client can request additional company profiling as per specific requirements
10. 360 DEGREE ANALYSTVIEW
11. APPENDIX
11.1. Research Methodology
11.2. Abbreviations
11.3. Disclaimer
11.4. Contact Us
List of Tables
Table 1 List of Acronyms
Table 2 Key Market Facts, 2014 – 2025
Table 3 Market Drivers: Impact Analysis
Table 4 Market Restraint: Impact Analysis
Table 5 Market Opportunity: Impact Analysis
Table 6 PEST Analysis
Table 7 Porter’s Five Forces Analysis
Table 8 Company Market Share Analysis
Table 9 Global Virtual Reality and Augmented Reality Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
Table 10 Virtual Reality and Augmented Reality Market, by Component, 2014 – 2025 (USD Billion)
Table 11 Virtual Reality and Augmented Reality Market, by Application, 2014 – 2025 (USD Billion)
Table 12 Virtual Reality and Augmented Reality Market, by Geography, 2014 – 2025 (USD Billion)
Table 13 North America Virtual Reality and Augmented Reality Market, 2014 – 2025 (USD Billion)
Table 14 U.S. Virtual Reality and Augmented Reality Market, 2014 – 2025 (USD Billion)
Table 15 Canada Virtual Reality and Augmented Reality Market, 2014 – 2025 (USD Billion)
Table 16 Europe Virtual Reality and Augmented Reality Market, 2014 – 2025 (USD Billion)
Table 17 France Virtual Reality and Augmented Reality Market, 2014 – 2025 (USD Billion)
Table 18 Germany Virtual Reality and Augmented Reality Market, 2014 – 2025 (USD Billion)
Table 19 Asia Pacific Virtual Reality and Augmented Reality Market, 2014 – 2025 (USD Billion)
Table 20 China Virtual Reality and Augmented Reality Market, 2014 – 2025 (USD Billion)
Table 21 India Virtual Reality and Augmented Reality Market, 2014 – 2025 (USD Billion)
Table 22 Latin America Virtual Reality and Augmented Reality Market, 2014 – 2025 (USD Billion)
Table 23 MEA Virtual Reality and Augmented Reality Market, 2014 – 2025 (USD Billion)
List of Figures
Figure 1 Research Methodology
Figure 2 Research Process Flow Chart
Figure 3 Comparative Analysis, by Geography, 2016-2025 (Value %)
Figure 4 Regulatory Framework Analysis
Figure 5 Virtual Reality and Augmented Reality Market, by Component, 2014 – 2025 (USD Billion)
Figure 6 Virtual Reality and Augmented Reality Market, by Application, 2014 – 2025 (USD Billion)
Figure 7 Virtual Reality and Augmented Reality Market, by Geography, 2014 – 2025 (USD Billion)
